The Mobile Marketing Association (MMA), the world’s leading global non-profit trade association comprising of every faction of the mobile marketing ecosystem are proud to announce the third edition of Mobile Marketing Association Forum India 2014 (MMA Forum). With an upsurge in internet usage from Tier II & Tier III towns and an increasing usage of feature phone & smartphones, marketers need to reimagine marketing with mobile leading the charge. Therefore our theme for this year is ‘Reimagining Mobile' which will see some of industry’s leading luminaries discuss and present fascinating case studies that will provide marketers the knowledge to effectively allocate resources and establish the right infrastructure to leverage mobile.
Commenting, Rohit Dadwal, Managing Director, Mobile Marketing Association, Asia Pacific, said: “MMA Forum India 2014 has been conceived with focus on understanding the scope of mobile as a marketing platform and creating awareness for helping brand marketers to tap the true potential of India’s growth story in this sector. This year with our focus on reimaging, we expect our attendees to obtain interesting insight into the innovative works being done across industries by leading brands.”
This year’s MMA Forum will take place on Thursday September 11, 2014 at The Palladium Hotel Mumbai. The annual event is the Asian iteration of the Mobile Marketing Association’s renowned Forums held around the world that bring together the best and brightest in the mobile marketing and advertising industry.
Sessions at the 2014 event will include discussions by key personalities like Joshua Maa, Founder & Chief Executive Officer- Madhouse Inc. who will talk about “How mobile bridges the digital and physical world, and what role brands can play”. In another session, Parminder Singh, Managing Director for SEA, India & MENA, Twitter, will share insights on how TV embraces mobile as the second screen; how twitter is acting as a second screen to TV.
The daylong event will also feature the prestigious Smarties™ India 2014 Awards program, recognizing innovation, creativity and leadership in mobile marketing campaigns implemented in India. Now in its third edition, this leading global mobile marketing award has a line-up of 21 categories in mobile strategy as well as industry focused awards, all saluting outstanding achievement across the vast mobile marketing ecosystem.
The awards will be judged by a set of 13 eminent panellist comprising of Sam Balsara, Chairman and Managing Director-Madison World; Monica Tata, Managing Director, South Asia- HBO India Pvt Ltd; Rohit Ohri, Executive Chairman, Dentsu India-CEO, Dentsu Asia-Pacific (South), Anupriya Acharya, Group CEO-ZenithOptimedia India, Jyoti Kumar Bansal, Managing Director- PHD India; Sanjeev Kapur, Chief Marketing Officer & Head of Customer Franchise Management-Citi (India); Sunil Kataria-Chief Operating Officer – Sales, Marketing and SAARC-Godrej Consumer Products Limited (GCPL); Kanika Mathur, Managing Director- Razorfish India; Prashant Panday, Managing Director & CEO-ENIL; Sameer Satpathy, Executive Vice President and Head Marketing, Consumer Product Business- Marico Limited; Navin Talreja, President-Ogilvy & Mather, Mumbai & Kolkata; Geetu Verma, Executive Director, Foods & Refreshment- Hindustan Unilever Ltd; Ronita Mitra, Senior Vice President –Brand Communications and Insights, Vodafone India.
Speakers confirmed for this year’s event, include:
- Ashutosh Srivastava, Chairman and Chief Executive Officer Asia Pacific & Global Growth Markets, Mindshare
- Anuradha Aggarwal, Director, Biscuits Category, Cadbury India
- Dr. Arvind Gupta, National Technology Head, Bhartiya Janta Party (BJP)
- Anurag Batra, Chairman & Editor in Chief, exchange4media Group
- Narayan Murthy Ivaturi, Director, Global Sales & Strategy, Vserv.mobi
- Joshua Maa, Founder & Chief Executive Officer, Madhouse Inc.
- Sushobhan Mukherjee, Co Founder, Narrative Technology
- Neeraj Roy, Managing Director and Chief Executive Officer, Hungama Digital Media Entertainment Pvt Ltd
- Kshitiz Randhir Shori, Head of Brand Advertising, Opera Mediaworks
- Parminder Singh, Managing Director SEA, India & MENA, Twitter
The Mobile Marketing Association Forum India 2014 is partnered by
Vserv.mobi,
Videology, Nimbuzz, AdIQuity, Opera Mediaworks, exchange4media, Digital Market Asia, mobiThinking, Media Business Asia, Snipers. For more information about the MMA Forum India 2014, including the full agenda and speaker bios, please visit the MMA Global website
here .
About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelise the use of the mobile channel. The more than 700 member companies, representing nearly 50 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit
www.mobilemarketingforum.com.
About exchange4media Group exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.
Today, exchange4media is a single stop information platform for the entire industry. Be it news, views, analytical information, in depth analysis of events or trend forecasting, exchange4media publications have credibility and loyal following.
The publication house is physically present in five locations: Delhi, Mumbai, Kolkata, Bangalore and Chennai. Presently there are five titles in its portfolio: namely PITCH, Impact, Franchise Plus, Realty Plus and exchange4media.com. Over the next year exchange4media plans to launch more niche titles and expand outside India too.
The exchange4media group has recently acquired India’s oldest and premier business magazine Businessworld. For further details, please visit
www.exchange4media.com
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