Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) a leading food product marketing organisation is going to automate their distribution to get more visibility in the secondary sales, stock, claims, scheme spend, channels, beat, salesmen productivity, salesmen coverage and distributor service level.
Botree Software International Pvt. Ltd. today announced that GCMMF, India's largest food product marketing organisation headquartered in Anand, Gujarat, has selected Botree Software for automating their pan India distribution network.
GCMMF is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL', which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organisation of 'Amul' and 'Sagar' branded products. It operates through 53 Sales Offices and has a dealer network of 6000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc.
“We selected Botree Software due to their extensive experience of more than 15 years in automation of distribution network, with the largest installed base of FMCG customers” said, GCMMF Sources.
“We are pleased that GCMMF has selected Botree Software as its partner for deploying our DMS and SFA solutions across its distribution network. GCMMF, in addition to licensing our software, has also entrusted us for deployment and post deployment service and support” said, Swaminathan, Head-Sales, Botree
Software.
According to Botree Software Chief Executive Officer, Jayesh Pajwani, “Our partnership with GCMMF is a major milestone and further endorsement of our leadership position in FMCG distribution domain built over last 15 years. We are pleased that GCMMF has chosen Botree Software as their strategic partner in their growth strategy”.
ABOUT BOTREE
Botree is a leader in Downstream Supply Chain Management, offering Collaborative Sales, Marketing, Distribution and Supply Chain Solutions across the distribution network. Since inception in 1997, the company is uniquely positioned to deliver benefits of the integrated supply chain to the FMCG, Consumer Durables and Telecom industries.
Today, Botree’s solution connects more than 18,000 distributors with their branded suppliers and addresses the complexities of global, consumer-driven marketplace. Built on the rich heritage of growth, innovation and market leadership, Botree is committed to its customer in making their businesses more efficient, sustainable and profitable. For more information, please visit www.botreesoftware.com
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