Wednesday, June 11, 2014

BWI: The First Food Channel to Launch e-commerce Section

 
Source : Food Food Channel
Wednesday, June 11, 2014 1:09PM IST (7:39AM GMT)
 
The First Food Channel to Launch e-commerce Section
 
Mumbai, Maharashtra, India

All those who enjoy cooking might get a little envious watching the cooking shows on television. The celebrity chefs are always surrounded by the best gadgets and cookware. You may not have every one of those gadgets in your homes…the different kinds of kitchen processors or quality barbeque grill, toasters for your yummy sandwiches and exquisite pots and pans; from nonstick types to the finest cast iron skillets… There are plenty of other kitchen accessories as well. Quality cookware or kitchen tools arenot only to cook great food, but they can, however, make your life a whole lot easier. So whether you're looking for a chef's knife or a cherry pitter or great cutlery, it’s all here for you—a huge selection of some of the most sought after major brands. Some of the international brand names are Ballarini – Italy, Essenza Italiana – Italy, Charterhouse – UK, Trudeau, Pavoni – Italy, Peugeot, Opinel –France, Contigo…are among others. 
 
FOODFOOD, India’s No 1 food lifestyle channel brings to its patrons a value-added service. The channel, launched  its e-commerce section on June 1,2014, in their popular website www.foodfood.com focusing on bringing a large variety of selective quality products from kitchen appliances, kitchen accessories, lifestyle products, all shown on the television shows, made available. The channel takes pride in the approach of crafting functional, engaging products to your satisfaction and customer engagement. FOODFOOD is the only food lifestyle Channel which has such a shopping site in India.
 
The service will facilitate safe transactions on both card payments and cash on delivery, thus integrating with leading payment providers in the country. The site offers customers the best shopping and buying experience. The products are of outstanding quality, value, good service and guarantee. Every product that sells will give complete satisfaction and money’s worth.  Service will be provided in India only.
 
About FOODFOOD

FOODFOOD is a joint venture between Asia’s leading cross-media group, Astro Overseas Limited (Astro), Master Chef Sanjeev Kapoor and Mogae Consultants
 
Astro Overseas Limited, the international business unit of Malaysia based Astro Holdings SB, an integrated multi-media group with interests in pay-TV, radio and traditional and digital content production, aggregation and distribution across Asia, Australia and the Middle East.
 
FOODFOOD Channel was conceptualized by MasterChef Sanjeev Kapoor, the most celebrated face of Indian cuisine today, TV show host, author of bestselling cookbooks, restaurant consultant, architect of unique range of food products and winner of numerous awards. Turmeric Vision intends to become India’s first Food Content Company that will create Food Content and Food Entertainment Brands to be distributed through multiple platforms like Television, Web, Mobile etc.
 
Mogae Consultants is a diverse group with interests in advertising, media and online businesses. Mogae are JV partners with Dentsu Inc., the world’s largest ad agency, in the Middle East. Till recently, Mogae were 26% partners in Dentsu’s India operations. Mogae- owned Last Minute Media, a JV entity for remnant media selling, with Star TV, Zee TV and the TOI Group as partners. Indian Fantasy League, the pioneer in online gaming is another Mogae JV with the TOI Group.

 
Media Contact Details

Urvi Joshi, Food Food Channel, ,+91-9819133340

 

KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Household & Personal Care Products & Services, Retailers;General:Consumer interest, Entertainment, Food & Drink, Lifestyle

 

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