Digital Marketing is here to stay and has become a way of life. Today all companies, be it big corporate houses or small medium enterprises, have an online presence. For this, they are either building their internal digital teams and/or hiring experienced digital agencies that provide end-to-end solutions. Some companies, basis their need to get online and their business objectives are engaging with independent professionals that either specialize in for e.g. SMM (Social Media Marketing) or SEM (Search Engine Marketing) or SEO (Search engine optimization) or ORM (Online Reputation Management) or Analytics, to name a few. Hence, the era of specialization within Digital Media Marketing is now a reality.
The sheer size of the digital industry, estimated to be at 7000 crores within next 36 to 48 months,(Source: eMarketer) presents opportunities to professionals that is yet untapped. The digital media marketing industry has seen such levels of unprecedented growth only in the last 4-5 years. And, the no. of professionals considered as industry veterans or leaders indeed are a handful.
“It is evident that there is a growing demand for digital marketing professionals and the best of the business schools in the country are struggling to teach this subject. DMTI understands that ‘Change’ is the only constant when it comes to digital marketing. Our strength is in our belief that senior advertising, marketing professionals need to come together on one platform, to shape and nurture the future of this industry. And, with pride I can say that, the best of the industry leaders have come together for this One Year Full-Time Post Graduate Program, the first ever in India, scheduled to begin in July”, says Rashmi Putcha, CEO, DMTI.
Speaking on the response received for this program, Rashmi indicates, “So far, we have received 200 applications for limited 30 seats. Though this program was launched keeping freshers in mind, interestingly 70% of the applications received are from professionals with 2-10 years’ experience in the field of marketing, advertising and media. This kind of response, convergence of experienced with new, is a testimony to our belief, that the industry needs a formal training program like this. The sheer interest is overwhelming”.
DMTI has Madan Sanglikar, Co-founder & MD of ad2c holding the position of the Knowledge Chair, to ensure that the curriculum taught is current, relevant and updated. DMTI also has on its Board of Advisors, veterans like Virgina Sharma, VP Marketing, IBM, North America; Punita Arumugam, Director – Agency Business, Google India; Mahesh Murthy, Founder – Pinstorm and Co-Founder – SeedFund; Annurag Batra, MD and Editor-in-Chief, exchange4media Group and Chairman – BusinessWorld; Rammohan Sundaram, Chairman and MD, PlatformPlay Media Ventures Pvt. Ltd.; Vivek Bhargava, CEO India, iProspectCommunicate2; Issac Jacob, Head – Marketing, K.J.Somaiya Institute of Mgmt. Studies and Research; Aditya Save, Head – Digital Marketing and Media, Marico India Limited; Vikas Tandon, Managing Director, Indigo Consulting.
While DMTI does offer advanced Certification programs (part-time) for working professionals, this Full-Time Post Graduate program is the only one that integrates digital marketing with traditional marketing – which is the need of the hour. The first six months will be dedicated to classroom training, including working on live case studies. The second half of the program will involve interning in one of the leading digital marketing company.
This program is perceived as a path-breaking initiative by DMTI. Several multi-national advertising agencies and brands have already expressed their desire to recruit the students passing out of the program. Some of these include, ad2c, Ideate Labs, iProspectCommunicate 2, Laqshya, LIQVD Asia, Mediamind, netCore, Simplify360, Indigo Consulting.
Many others have volunteered to mentor the students enrolling for the program. Like all other programs run by DMTI, this program too will be exclusively taught by experienced digital marketing professionals. The program also includes subjects like traditional media planning and other marketing fundamentals. These subjects will be taught by some of the top faculties from premier b-schools of the country.
The Program is relevant for,
- Fresh Graduates and Job Seekers - to gain a qualification and knowledge in a truly niche industry with many jobs and exciting career opportunities
- Marketing Professionals - to add online to the marketing mix and get the most out of their Digital Marketing channels
- Graduates of other disciplines - to re-train or up-skill in an industry that is growing fast and requires qualified candidates
- Sales Professionals - to learn how to successfully utilize Digital Marketing for lead generation
- Entrepreneurs – to find out what online marketing channels would work for your business and how to implement your Digital Marketing strategy
If you are interested to learn more about
India’s First, Post Graduate Program in Digital Media Marketing by DMTI write an email with your contact details to Ranjan Upadhyay at
ranjan.upadhyay@dmti.in or visit,
http://thedmti.com/pgpdm/ To hear
our mentors and
our past student testimonials, visit,
https://www.youtube.com/user/dmtiindia To understand the future of digital media marketing and various opportunities that the industry provides from Rashmi Putcha OR any of our Board of Advisors, please write to
rashmi.putcha@dmti.in About DMTI India DMTI (Digital Marketing Training Institute), a consortium of senior advertising professionals, was founded in 2011 with commitment to the cause of providing a talented resource pool to the Digital Media community. It is an endeavor to create digital marketers, by digital marketers, for the digital market. DMTI offers comprehensive programs that cover all aspects of Digital Marketing. The best names from the industry have been handpicked to develop and teach the programs. A cutting-edge curriculum set up by the industry and the commitment of passionate professionals from Digital Industry to teach these programs is what sets DMTI apart from the rest of the Digital Training community.
DMTI is Rashmi Putcha’s brainchild. It is not a training institute; it is a commitment towards quality education. Twitter: @DMTIIndia Facebook: facebook.com/DMTIIndia
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