swanbay.tv, an international media and mobile campaign management company, has announced its entry in Indian market to serve the ever growing demand for premium video content on mobile devices. As the online video revolution and use of mobile devices have transformed the video viewing habits of users, one platform was required which can offer new opportunities for content owners, advertisers and at the same time fulfil the requirements of end users.
swanbay.tv will act as one stop platform for advertisers, content owners, mobile network operators and handset manufacturers. It will provide infotainment to consumers who are looking to enhance their viewing experience on-the-go and are expecting the same level of video quality on their high-end mobile devices and tablets as they’ve had on their traditional laptops or desktop PCs. It will also enable publishers to reach the growing audience that uses mobile devices to access information and hence assist in monetizing their content.
Commenting on this development, Amandeep Singh, Head of Marketing & Operations, swanbay.tv (India) said, “With different platforms for content distribution, it is crucial for video rights holders to get best value for their content by understanding their audience. We are certain that with our strong international base and the quality we provide, we will be able to woo the Indian audience by delivering the most entertaining content.
“We are offering excellent video content quality across sports, Bollywood, music, news and current affairs etc., available in an easy one-step deployment. Today, advertisers value a large network of engaged users centered on the content. swanbay.tv aims to stand out by working exclusively with content owners to enhance their content monetization,” he further adds.
To cater to the choices of sports enthusiasts, swanbay.tv has an exclusive partnership with English Premier League soccer clubs and presents premium content from the teams. It also offers exclusive lifestyle, Bollywood and music content for users who are looking for a dose of entertainment. With a mix of local, national and international content to choose from, swanbay.tv is set to meet the demands of customers from all walks of life.
About swanbay.tv
Incepted in the year 2009, Swanbay Limited is an international media and mobile campaign management company which provides mobile video services through swanbay.tv for a growing audience in selected markets around the world. This is a futuristic, proven and easy to deploy premium video content solution provider in both emerging and established markets across the world in multiple languages. Its uniqueness lies in streaming video services of exclusive content related to sports and entertainment through a mobile website to mobile devices. Considering the remarkable growth of smart phones and tablets with emerging technologies like 3G and 4G in India, the demand for watching videos on mobile is anticipated to rise and therefore swanbay.tv has immense scope in the video on demand market.
The competitive advantage that swanbay.tv offers is its excellent video content quality across sports, Bollywood, music, news, current affairs etc. along with premium video content of English Premier League Soccer clubs that is available in an easy one step deployment. Empowered by major brand access and scalable cloud technology, the company is backed by a seasoned management team that owns key customer relationships and multi-disciplinary experience to boot.
Swanbay Limited enables organisations of all types to use the tool of the mobile video to communicate with customers, fans and supporters. With local, national or international coverage on offer, it successfully meets the demands of consumers to enjoy premium video content. Video content owners can reinvent pre-existing and new content to reach new audiences. Marketers and advertisers can access new revenue streams and explore better customer retention possibilities. Video rights holders can monetise their content on its multi-currency, multi-channel billing and payment platform. Also, brands and advertisers can engage their customers with banner and video advertising campaigns on the mobile website.
Based in the UK, the company prides itself on the strength of a visionary team, cutting edge technology, and strategic relationships with English Premier League Soccer clubs and mobile operators. It aspires to grow the business by expanding its user base and offering content in more countries through an increasing number of mobile operators.
Facebook: facebook.com/swanbayIndia
Twitter: @swanbayIndia
Email: india@swanbay.tv
Website: swanbay.tv
Mobile site: m.swanbay.tv 
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