Plantronics (NYSE: PLT), a pioneer in wearable technology, today announced that it would be launching in India the BackBeat FIT. Custom-built for use during an active lifestyle, BackBeat FIT combines comfort, fit and stability with Plantronics’ renowned audio excellence. Connecting to devices wirelessly via Bluetooth®, the small, lightweight BackBeat FIT lets users focus on fitness and enjoy their music, providing superior stereo performance and eliminating the distraction of tangled cords. Its unique, flexible design provides a comfortable, secure fit whatever your activity level.
“Music is an integral part of today’s fitness regime. More than half the people who exercise make music an essential part of their workout. Our latest innovation BackBeat FIT is a wireless headphone loaded with versatility and flexibility. It is all set to motivate users with music – without the distraction of cords,” said Bobby Joseph, Senior Country Director, Plantronics India and Middle East. “The first of a new generation of wireless headphones designed for the urban lifestyle, BackBeat FIT offers superior sound quality and the ability to receive and make calls. BackBeat FIT is a durable device designed for active use that incorporates an all-new, incredibly stable and comfortable design along with a host of safety features.”
In a recent survey1, 40 percent of respondents felt safety features were extremely important while exercising at night. BackBeat FIT provides consumers with bright colors and unique reflective materials on the headband and armband/carrying case to increase visibility and add an element of safety when exercising in the early morning, evening or night hours. Additionally, the eartip has been specially designed to allow exercisers to hear environmental sounds, so they can remain aware of potential hazards in their surroundings.
Features include:
- Stable, comfortable fit: BackBeat FIT stays in place. Its soft-but-strong, flexible headband and in-ear stabilizers ensure a snug, stable fit that is comfortable, no matter how active the user gets.
- Durable, sweat-proof design: Designed to handle the hardest workouts, BackBeat FIT has a rugged, sweat-proof design plus extra protection from Plantronics’ exclusive P2i sweat- and weather-proof nano-coating.
- Safety first: The bright colors and reflective materials of BackBeat FIT help protect the user day or night, and its unique, safety-oriented eartip design allows the user to be more aware of their surroundings.
- Two-in-one armband/carrying case: Get moving right out of the box with the included smartphone armband – it secures a smartphone and car key during a work out, and reverses to act as a protective carrying case for the headphones when they’re not in use.
- Small form factor, big battery life: BackBeat FIT packs power for a week’s worth of workouts – up to 8 hours of listening time. Plus, it offers DeepSleep, a hibernation mode which keeps the headphones charged and ready to use for up to six months.
- Superior stereo headphones: Offering powerful speakers and a custom codec, BackBeat FIT delivers music’s rich bass and crisp highs to keep you moving.
- Wireless Bluetooth technology: Enjoy tangle-free music, videos and calls by easily connecting, cord-free, to a smartphone.
- Hands-off control: BackBeat FIT headphones built-in microphone allows users to take and make occasional phone calls without having to touch their mobile device. Easy-to-access on-ear controls let them control their music with the touch of a finger.
- Gets better over time: Over-the-air firmware updates, delivered via a smartphone app, make it easy to keep the headphones performing optimally and always have the latest software features, as well as documentation on the product features and functionality.
Pricing and Availability BackBeat FIT will be available starting July in two vibrant colors, Lime Burst and Electric Blue, across all the leading retail outlets and online portals. MRP for BackBeat FIT is INR 7490.00 For more information, please visit
www.plantronics.com/in About Plantronics Plantronics is a global leader in audio communications for businesses and consumers. We have pioneered new trends in audio technology, creating innovative products that allow people to simply communicate. From unified communication to Bluetooth® headsets to gaming solutions, we deliver uncompromising quality, an ideal experience, and extraordinary service. Plantronics is used by every company in the Fortune 100™, as well as 911 dispatch, air traffic control and various mission critical applications for those on the frontline. For more information, please visit
www.plantronics.com/in or call 0124-4545700
Plantronics, BackBeat, DeepSleep and Simply Smarter Communications are trademarks of Plantronics, Inc. registered in the US and other countries. The Bluetooth® word mark and logos are registered trademarks of Bluetooth SIG, Inc. and any use of such marks by Plantronics is under license. All other trademarks are property of their respective owners.
1 - Google Consumer Survey, “Workout With Music,” September 2013
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