What Women Want- an unanswerable question the experts would say. ORRA- India’s premier jewellery brand, embarked on an endearing journey to find out what is it that women seek and turned it into a series of videos that their consumers in the digital space and their digital agency Buzzinga Digital helped create. While the first film essentially captured ‘What women want’, the second film has gone a step further by getting to know ‘What women would advice their younger self?’ The film beautifully captures the thoughts of a woman, the many wishes she had, the undone jobs, the foregone desires, the things she would want to change and so on.”
ORRA has always believed that it’s a customer, who makes the brand what it is, and so has always focused on giving the customer the best, be it in terms of design, quality or craftsmanship. ORRA has carried forward this brand ethos into the digital space as well. It has engaged with consumers in innovative ways. The Last Telegram Campaign was one such example wherein ORRA connected with consumers on Twitter and Facebook, enabling them to send out probably some of the last telegrams of the country in the offline space. It reinforced the brand values of enduring brilliance through the ages while creating a wow moment for the brand consumers, resulting in overwhelming response.
Continuing to use the digital medium to converse with customers, this film showcases heartfelt messages where women from different walks of life shared with us that has been put together as a video. ORRA's social media pages are abuzz with many such messages that our customers and fans continue to share with us.
Mr. Vijay Jain, CEO, ORRA, comments on the film, “We have evolved from one to one communication to one to man, and now through social media many to many. The social media is allowing us not only to reach our fans but also share and interact with them .Social media has proved to be a bridge between the brand and the customers, where the brand gains insights from its fans. ORRA has always believed in taking the unbeaten path in establishing its image. In July last year, while the last Telegram was being sent, ORRA had sent out over 500 telegrams on behalf of its social media fans. Inspired by the overwhelming response received to our first film What Women want, we decided to build on the same. We asked our audience if they would be willing to share advice, and then we went to them with our crew. Shot in HD, with soft hues, and beautiful cinematography, we captured the women in spaces they are most comfortable in. We drew them out, and they shared their thoughts – on the palms of their hands.”
The film is a tribute to all the ORRA women, who are confident, expressive, and graceful and whose strength and inner beauty is truly impossible to hide.
Watch the film here https://www.youtube.com/watch?v=JkfowrirDDk&feature=youtu.be
ORRA
ORRA has been a recipient of various national awards having been adjudged the Most Innovative Jeweller, the Best Retail Jewellery Chain and most recently won the Platinum Jewellery of the Year Award 2013 and has been voted as one of the “Top 3 most trusted jewellery brands” in the country in the Brand Trust Report 2012 and 2013. For those who believe in shopping for jewellery in style, ORRA’s boutique is the perfect destination. ORRA’s jewellery makes it impossible to hide even when you’re in a large crowd, you will manage to stand out from the rest. ORRA has 35 stores across 25 cities.
www.orra.co.in
www.facebook.com/orrajewellery
Video Caption: Women Sharing the Beauty of Experience, Advice given to You Younger Selves
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