Press release from Business Wire India
Source: Intuit - txtWeb
Wednesday, December 04, 2013 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Major diversified industrial groups, Telecommunications; Technology
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txtWeb Partners with Karbonn Mobiles to Launch a Unique Text-Based App Platform
Bangalore, Karnataka, India, Wednesday, December 04, 2013 -- (Business Wire India) -- txtWeb, a global text-based app platform from Intuit Inc. and Karbonn Mobiles, India's leading mobile phone brand have entered into a license and distribution agreement to make available a range of apps via the txtWeb app platform on Karbonn phones.
Karbonn phone users will have access to information ranging from academic content, social networking, sports, breaking news, financial tools, games and more, through simple SMS at 50 paise per query or Rs.1 per day for unlimited queries on subscription. txtWeb continues to be at the forefront of innovation allowing millions of users across India to access relevant content through text-based apps embedded in the Karbonn phones.
"Karbonn is a leading mobile manufacturer in India that has bridged the digital divide by offering mobile phones at affordable prices to users across market segments. We are delighted to partner with Karbonn to equip their phone users with the world class features of txtWeb that gives them the power of the internet," said Manish Maheshwari, Managing Director, txtWeb.
"At Karbonn we are excited to collaborate with Intuit to offer affordable, real time information and content to Indian mobile users via the txtWeb platform. Intuit txtWeb fits into changing dynamics of VAS segments in India and have conviction about product given low cost for users. I would look towards Intuit to continue its innovation and expand platform with innovation as per the user adoption pattern" said Ashish Aggarwal, Executive Director, Karbonn Mobiles.
txtWeb is a global platform where anyone with any mobile phone can create, discover and consume Internet and txtWeb-only content and services just by texting keywords to one national number. txtWeb provides universal access to information to anyone with any mobile phone on any carrier network with or without internet connectivity. Currently, txtWeb has over 11 million users from India using one or more of the 3500 active apps built by developers and businesses across India.
Commenting on this partnership, Devendra Prasad - Head VAS, Karbonn Mobiles said, "Today, users are looking at unique aggregated services, products, and applications that are available at an affordable price. As a dominant device player in the segment, Karbonn is looking at providing simple-to-use VAS services, in-house, or through third party developers. The Intuit partnership is poised to bring forth innovations by complying with all regulatory guidelines."
About txtWeb
txtWeb, an initiative by Intuit Inc., is an open platform for text-based applications, launched in 2011. The platform democratizes access to information for every mobile user, even the ones with the most basic mobile phones with no GPRS or data plan. Since everything is textual with standardized navigation, users find it extremely easy to discover, navigate and consume services. For businesses and developers, txtWeb provides the fastest way to reach the entire mobile user base across India. Putting any static service on txtWeb takes less than 5 minutes while more complex dynamic services take as less as 5 hours. Moreover, businesses can use readymade templates on txtWeb.com to quickly make their services available to any smartphone user in urban India or even a simple feature phone user in rural India. With a strong developer community and powerful user base, txtWeb is currently being used all over India across 1000 cities and towns. It has over 11 million mobile users using one or more of the 3500 monthly active apps built by developers and businesses across India. For more details please visit: www.txtweb.com
About Karbonn Mobile
A leader in Mobile Technology, Karbonn Mobile is a symbol of Indian robustness. KARBONN emphasizes on traits that are Indian and on quality that's truly world class. With its mobile phones heralding a new era of connectivity, KARBONN has infused new life in the Indian mobile phone industry. Understanding consumer requirements and offering the best-in-class products at a great value-for-money proposition is what has made Karbonn one of the fastest growing mobile brand in India as per a recent study conducted by Voice & Data. It has constantly come up with latest advancements and innovative features that suit the Indian market best.
CONTACT DETAILS
Sathi Dutta, Intuit - txtWeb, +91 9945033155, Sathi_Dutta@intuit.com
Prasad Karat, The PRactice, +91 9379915373, prasad@the-practice.net
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, GROUPS, TELECOMMUNICATIONS, TECHNOLOGY
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