BWI: Tata Capital Thanks Do Righters for Completing Aatmaram’s Half Story

Press release from Business Wire India
Source: Tata Capital Limited
Monday, December 16, 2013 06:10 PM IST (12:40 PM GMT)
Editors: General: Consumer interest, Entertainment, People, Social issues; Business: Advertising, PR & marketing, Banking & financial services, Business services, Major diversified industrial groups, Media & entertainment
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Tata Capital Thanks Do Righters for Completing Aatmaram's Half Story


New Delhi, Delhi, India, Monday, December 16, 2013 -- (Business Wire India) -- Thanks to 'Do Righters', the supporters of the Half-Stories cause - an initiative by Tata Capital, the company has now successfully accomplished its first journey and the task of helping Gaddi community in its survival. Aatmaram and his tribe - the Gaddi - a nomadic community of shepherds, which constantly face the threat of their sheep being stolen or attacked by wild animals Half-Stories - the second phase of Tata Capital's Do Right campaign in association with the NGO United Way began with the half -story of Aatmaram and his tribe - the Gaddi - a nomadic community of shepherds, which constantly face the threat of their sheep being stolen or attacked by wild animals. Meanwhile they also have to struggle to survive in one of the world's coldest terrains, often in darkness in the wild. A survival kit comprising a tent, two solar lights and two sleeping bags have raised the chances of Gaddi tribe's survival To fight these conditions, all that Aatmaram and his community needed was a donation of Rs. 11,500 which could buy them a survival kit comprising a tent, two solar lights and two sleeping bags. Supporters who came forward and did their bit have not only armed the Gaddi community to endure inhospitable conditions but also a chance at survival and a safe life. Aatmaram was really touched by the support he received. Watch the video to know what he had to say to his generous supporters.

The Tata Capital Do Right team commenced the 2000km journey, starting from Dharamshala in Himachal Pradesh all the way to Guwahati in Assam. Across the journey, the team will identify simple, everyday stories of people and place these stories, through photographs and videos, on the Do Right website(www.doright.in) and the Do Right Facebook page(www.facebook.com/doright.in). Tata Capital, will reach out via digital media, specifically social media, to make people aware of these 'half-stories', detailing how they may support a cause in order to complete the story successfully. The initiative is in partnership with United Way of Mumbai, a prominent NGO.

By giving these half-told stories a voice, Tata Capital aims to build a platform where people can make a difference. Thus, whether it is by donating or by simply sharing these stories with your social groups, your support can help complete these stories by helping 'script' the other half.

Log on to http://www.doright.in to support the half-story that you want to help complete! Details of how you can help and support the cause are given on the website.

About Tata Capital Limited

Tata Capital Limited is registered with the Reserve Bank of India (RBI) as a Systemically Important Non Deposit Accepting Core Investment Company. A holistic financial services provider, Tata Capital caters to the diverse needs of retail, corporate and institutional customers, directly or indirectly through its subsidiaries. Its range of offerings includes Consumer Finance, Advisory Services, Commercial Finance, Infrastructure Finance, Securities, Investment Banking, Private Equity Advisory, Credit Cards and Travel & Forex Services. Tata Capital Limited, a subsidiary of Tata Sons Limited, commenced business operations in September 2007 and today operates in over 100 branches across Indian cities and has subsidiaries in London and Singapore. For more information about Tata Capital, please visit www.tatacapital.com

To view the video, please click on the link given below:

Half Stories - Aatmaram says Thank You

For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Half Stories - Aatmaram says Thank You!.mp4
Half Stories - Aatmaram says Thank You


CONTACT DETAILS
Stuart Pereira, Senior Manager - Corporate Communication, Tata Capital Limited, +91 9029080385, Stuart.Pereira@tatacapital.com
Anuja Shah, Account Manager, Rediffusion/Edelman, +91 8450951547, Anuja.Shah@edelman.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SOCIAL, MARKETING, BANKING, BUSINESS SERVICES, GROUPS, MEDIA

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