BWI: Godrej Eon Associates as the Title Sponsor of Tour De India

Press release from Business Wire India
Source: Godrej Appliances
Friday, November 08, 2013 05:29 PM IST (11:59 AM GMT)
Editors: General: Entertainment, People, Sports; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Media & entertainment, Sports; Technology
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Godrej Eon Associates as the Title Sponsor of Tour De India


Mumbai, Maharashtra, India, Friday, November 08, 2013 -- (Business Wire India) -- Godrej Eon has associated with the India leg of the iconic Tour De France, in order to heighten youth interest in cycling and popularize the sport on a pan-India level. 'Godrej Eon Tour de India (TDI) 2013' is organized by ID Sports, Cycling Federation of India and International Cycling Union (UCI)*.

Through this association Godrej Eon aims to reach out to the youth and spread the message of Going Green across the country. The 'One Watt Project' by Godrej Eon is an initiative to spread the message of energy conservation and encourage participation by the public. *Godrej Appliances' endeavor is to save a Billion Watts through this year long program with the belief that if every Indian even saves 1 watt each, being a country of billion plus population, we will be able to save a Billion Watts. Riding on the growing popularity of Tour de India, Godrej Eon has associated itself with the 2nd edition this year to spread the message of the 'One Watt Project".

Godrej Eon Tour de India 2013 is supported by State Government of Maharashtra, Ministry of Tourism, and the Government of Rajasthan and Uttar Pradesh. This season, Godrej Eon has associated itself with the event as the Title sponsor. Godrej Eon has been a staunch supporter of the one watt initiative and are believers of using green energy and that is the connect to promoting cycling through Tour de India., motivating the youth of India to adapt to cycling and stand by their promise of providing 'Brighter Living'.

Godrej Eon - Connecting with Youth@India

Brighter living starts younger and that is the space where Godrej Appliances wanted to establish a strong connection with its Eon brand. To communicate to the "Young", you have to think "Young"..and thus evolved the new proposition of "Designed by Curiosity." With this positioning, the task was to evolve the Godrej Appliances brand from being at home with India's middle class to being an aspirational young brand amongst consumers in the upper segment.

Godrej Appliances forayed in the social media space by going live with its Facebook page to engage and communicate with the youth. The Company has always endeavored to introduce products that are truly innovative and convenient to use with avant-garde aesthetics - a perfect synergy for the urban lifestyle of Indian consumers.

Godrej Eon and its Green Commitment

Godrej Appliances over the years has demonstrated its commitment in environment conservation by launching the highest energy efficient green products. Apart from that as a company, over the years, Godrej Appliances has undertaken several initiatives to conserve the environment.


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