BWI: Biotech and Pharma Lab Supplies Price Comparison Portal Rasayanika.com Now Launched

Press release from Business Wire India
Source: Rasayanika
Tuesday, October 22, 2013 10:00 AM IST (04:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Commodities & materials, Healthcare, biotechnology & pharmaceutical, Information technology, Major diversified industrial groups, Retailers; Technology; Healthcare
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Biotech and Pharma Lab Supplies Price Comparison Portal Rasayanika.com Now Launched
A game changer in Bio-Supplier world

Bangalore, Karnataka, India, Tuesday, October 22, 2013 -- (Business Wire India) -- The Bio-supplier industry today is a 5000 crore revenue generator and is spreading wings hoping to suffice the amplifying needs of the biosciences sector. Though the 'production and supply' is promising, the effective utilization of the input is going astray. The ambitious industry which is slated to grow exponentially is still battling with the old school methods of dialling the retailer and ordering requirements devoid of screening the web for possible alternatives and preferential selection which can be cheaper alternative to the existing suppliers.

An idea premeditated to introduce the scientific domain with an alternative - 'Compare-Choose-Buy' concretised to emerge as Rasayanika (www.rasayanika.com) - a distinctive price comparison portal which is going to change biotech lab supplies are ordered and bought. With over 220 different brands already on board, Rasayanika.com is surely going to be a one stop solution to scientists, researchers and core biotech R & D companies. The platform not only brings a clear cut price comparison, it helps the bio-supplier companies to generate more sales enquiries for their product.

Speaking exclusively, Serial entrepreneur and Managing Director of Rasayanika - Mr Shekhar Suman stated "Today there are various alternatives to the reagents, chemicals, instruments available in the bio supplier market. While on one hand there is lack of awareness, on the other hand buyers are unaware of actual prices and that's where they end up paying more to the existing retailers. Rasayanika platform is going to change this with clear cut comparison in between existing retailers and cheaper alternatives.

Rasayanika is a platform where various reagent manufacturers, their products and instruments with price catalogue are put on view. Grouped under antibodies, assay kits, lab instruments, proteins and software categories, are various products with manufacturer details and accessible price listing respectively. A comprehensible and perceptible stage, providing the user with 'compare and choose' convenience prior to purchase, is Rasayanika.

Rasayanika is the brainchild of brother and sister duo and serial entrepreneurs: Mrs Neha Suman and Mr Shekhar Suman who also run country's largest bioscience portal 'BioTecNika', which has been rendering services, educational and training, to the bio industry, since 2006. Addressing the bureau, Co-founder of this innovative start up, Mr. Shekhar Suman stated, "Our purpose was to introduce the scientists with a portal where they would be able to explore, analyse and then procure laboratory utilities after a proper comparison among the suppliers. Rasayanika provides the user with a detailed description of every product including the manufacturer details and price offered."

"The task of choosing the right supplier offering an optimum price and hence save money has been simplified," Mr. Suman added.

While the success of platform is yet to come, however it will be interesting to see the price wars surge in the Bio Supplier world due to this game changer initiative.


CONTACT DETAILS
Shekhar Suman, +91 9886337604, shekhar@biotecnika.org

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, COMMODITIES, HEALTHCARE, GROUPS, RETAIL, TECHNOLOGY, HEALTHCARE

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