BWI: Taiwan Excellence Cares Announces Launch of Stage 2

Press release from Business Wire India
Source: Taiwan Excellence Cares
Tuesday, July 30, 2013 02:44 PM IST (09:14 AM GMT)
Editors: General: Consumer interest, Social issues; Business: Business services, Media & entertainment
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Taiwan Excellence Cares Announces Launch of Stage 2
More than US$45,000 will be donated for Children Welfare

Mumbai, Maharashtra, India, Tuesday, July 30, 2013 -- (Business Wire India) -- -- More than 56,000 people in Asia participated in Stage 1
-- A total amount of US$45,424 will be donated to World Vision to help children in need; Of this, US$10,000 will be for the welfare of children in India
-- Top 20 participants are entitled to submit a charity proposal for Stage 2 and an opportunity to win a free trip to Taipei as well as a prize of US$2,000

Taiwan External Trade Development Council (TAITRA) had recently launched the Taiwan Excellence Cares campaign, the first CSR and charity project across Asia by Taiwan Excellence. TAITRA has now announced the successful conclusion of Stage 1 of its Big Idea - "Connecting Love" - with 56,650 sign-ups from Taiwan, Mainland China, India, Indonesia and Vietnam. This marks another successful year of promoting Taiwan Excellence products in Asia. A total of US$45,424 will be donated to the humanitarian organization, World Vision (www.worldvision.org), across these countries to help local children in need.

Organized by the Bureau of Foreign Trade (BOFT), Taiwan Excellence Cares aims to promote Taiwan Excellence in a creative yet charitable way. Taiwan Excellence will donate as many US dollars as the number of sign-ups (up to a maximum of US$10,000 per country) to World Vision in early August. Through the "You sign up, We donate" program in Stage 1, a total of 16,854 sign-ups were achieved in Mainland China; 14,336 in India; 9,269 in Vietnam; 6,155 in Indonesia and, most surprisingly, 10,036 in Taiwan in 3 weeks. The top 20 participants from each country, who made the most number of referrals, will be announced on the official website (www.taiwanexcellencecares.com). These participants are entitled to progress to Stage 2 - "Vote for Love" - by sharing their creative charity proposals and putting them up for public voting. The final three contestants will have an opportunity to win a free trip to Taipei and a prize of US$2,000.

In an effort to maximize the charity amount in India, Taiwan Excellence organized on-ground and online promotional activities to spread word and encourage participation in the "You sign up, We donate" program. Trucks branded with Taiwan Excellence Cares messages went round the cities of Bangalore, Delhi and Mumbai. In-campus promotions were organized in some of the notable educational institutes in these cities. Online promotions were introduced, where lucky registrants could win exciting Taiwan Excellence products or get a chance to meet Malaika Arora Khan, the celebrity endorser for Taiwan Excellence in India. All these promotions received excellent response and were instrumental in raising the charity amount.

Stage 2 will officially kick off in August. During August 1-8, the top 20 participants will be able to choose any combination of Taiwan Excellence products from their local markets to propose a creative charity plan aimed at helping a charitable institute of their choice. To proceed to the next and final stage, these 20 proposals will be promoted online to get as many public votes as possible. Voting will be open from August 12-26 on the official website. The final three proposals from each country will be implemented in their local markets in September 2013.

Be part of Taiwan Excellence Cares. Visit www.TaiwanExcellenceCares.com for more information.

About Taiwan Excellence

Organized by the Bureau of Foreign Trade (BOFT), the Ministry of Economic Affairs (MOEA), Taiwan, and implemented by the Taiwan External Trade Development Council (TAITRA), the symbol of Taiwan Excellence is awarded to Taiwanese brands and products that represent the best Taiwan offers in terms of research and development, design, quality and marketing. The Taiwan Excellence Campaign is a consumer-oriented integrated marketing and communications program that seeks to raise brand awareness and preference among consumers in emerging markets including Indonesia, India, Vietnam, and China. Visit www.taiwanexcellence.net for more information.

Bureau of Foreign Trade (BOFT)

The Bureau of Foreign Trade (BOFT), officially established under the Ministry of Economic Affairs (MOEA) on January 1, 1969, is responsible for drafting Taiwan's international trade policies and managing trade related activities. Over the past few decades, BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment. Visit www.trade.gov.tw for more information.

Taiwan External Trade Development Council (TAITRA)

Taiwan External Trade Development Council (TAITRA) is globally recognized as Taiwan's foremost non-profit trade promotion organization, with over 50 overseas offices around the world. For more than 40 years, TAITRA has been highly commended for professional and outstanding services, offering a host of trade related services that cater to different business needs. Partially supported by the Taiwan government and various commercial and industrial associations, TAITRA has been entrusted to spearhead numerous government projects including the Integrated Marketing Communications Project for Emerging Markets (the IMC Project). TAITRA is also committed to enhance services by creating new strategies and organizing more effective events and activities that can generate tremendous benefits for all. Visit www.taitra.org.tw for more information.


CONTACT DETAILS
Pramod Kantak, MSLGROUP, +91 9892736183, pramod.kantak@mslgroup.com

KEYWORDS
CONSUMER, SOCIAL, BUSINESS SERVICES, MEDIA

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