BWI: RezNext Partners with TrustYou to Help Hotels Manage their Online Reputation

Press release from Business Wire India
Source: RezNext
Thursday, July 04, 2013 10:28 AM IST (04:58 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, People, Travel & tourism; Business: Advertising, PR & marketing, Business services, Hospitality, Information technology, Major diversified industrial groups, Media & entertainment, Travel & tourism; Technology
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RezNext Partners with TrustYou to Help Hotels Manage their Online Reputation


Bangalore, Karnataka, India, Thursday, July 04, 2013 -- (Business Wire India) -- RezNext, the real-time online hotel room distribution and travel technology company expands its solution set to online reputation management. RezNext has partnered with TrustYou, an online reputation management company for the hospitality industry, to offer this solution to its clients in Asia, Asia Pacific, Middle East and Africa.

Internet and social media play a pivotal role in helping travellers determine when and where they travel, and online reviews influence 80% of global booking decisions. However online reputation management goes beyond guest reviews and TrustYou's reputation management solutions enable hotels to access a 360-degree approach while engaging potential guests.

TrustYou's online reputation management product suite includes: reputation surveys, reputation monitoring and reputation marketing solutions. Reputation surveys allow hotels to actively seek feedback from guests and distribute the feedback to sales channels in the form of reviews. Reputation monitoring enables a hotel to effectively monitor its reputation and respond to reviews from hundreds of sites like TripAdvisor, Google+, Booking.com, all in one simple dashboard. Reputation marketing allows hotels to show off its great reputation with tools like the TrustScore, a single, independent score that takes into account all online comments and reviews written across the Internet.

"An increasing number of hotels are recognizing the importance of bringing guests to the hotel directly to communicate and fulfil their transactions. This tie-up between RezNext and TrustYou will enable hotels accessing the RezNext platform to harness the many benefits of TrustYou's Reputation Machine platform. It will also enable our customers to enhance their online reputation by getting more reviews, which in turn will result in a higher TrustScore." said Binu Mathews, Member of Board, RezNext.

"Access to TrustYou is not dependent on the property management system (PMS) adopted by a hotel and can thus be leveraged by both IDS NEXT software users and other. However, the 3200+ IDS NEXT customers in Asia Pacific, India, Sri Lanka, Middle East and Africa stand to get additional benefits as the PMS is interfaced with TrustYou and thus the hotel's guest history is further consolidated", he added

"We decided to partner with RezNext as it is a rapidly growing online distribution platform, whose solution set can be further empowered with online reputation management. In today's highly competitive market, good reviews and a strong online reputation has helped 50% of travel brands to generate direct bookings from various social media platforms. Our solution will help RezNext clients to leverage reviews, content distribution and strategic marketing to drive revenue." said Ben Jost, TrustYou CEO and co-founder.

About RezNext

RezNext is a comprehensive revenue enhancement platform and real time distribution company that bridges the gap between a hotel and online booking channels. A fully owned subsidiary of IDS NEXT, RezNext leverage their 3200 customers, presence in 40 countries, 25 plus years of hospitality technology expertise, and state-of-the-art property management system. RezNext's solutions have been carefully crafted to offer hotels a comprehensive solution set to dynamically distribute rooms, enhance online visibility, optimize use of manpower and enhance profitability.

RezNext's portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile platform, Central Reservation System, Property Management System (PMS) two-way connect, GDS Interface, and Loyalty & Feedback Management. Our growing range of solutions can be accessed by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, restaurants and others. For more on RezNext visit http://www.reznext.com/

About TrustYou

Since 2008, TrustYou has set the standard for reputation management with solutions for hospitality-industry businesses to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations.

TrustYou's monitoring dashboards capture sentiment and opinions from millions of comments in one easy-to-view place from sources like Tripadvisor, Facebook, Google+, Twitter, Yelp and more across 23 different languages. In addition, TrustYou provides free online customer satisfaction surveys and marketing tools for all hotels. TrustYou's international team hails from 23 countries and speaks more than 20 different languages. The company already has more than 12,000 customers in 60 countries and monitors over 400,000 hotels, provide an extensive base for competitive analysis. TrustYou's clients include individual hotels, independent boutique chains, destinations and major global brands such as Accor, Marriott, Starwood, Trump Hotel Collection, Hard Rock Cafes and Best Western Hotels. The company's partnerships span an impressive variety of organizations; from tech companies like Google, Trust and Micros, to destination-specific alignment with Germany and Switzerland to improve the countries' official star-rating systems for hotels. TrustYou's headquarters are in Dallas, USA and Munich, Germany, with further representatives in the U.K., the Netherlands, France, Central Europe, Asia and Australia. To learn more about TrustYou visit www.trustyou.com.


CONTACT DETAILS
Lillian D'Costa, Manager, Marketing, easy@idsfortune.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FOOD, PEOPLE, TOURISM, MARKETING, BUSINESS SERVICES, HOSPITALITY, GROUPS, MEDIA, TRAVEL, TECHNOLOGY

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