BWI: IBM Helps Godrej Meet Real-time Customer Demand, Drive Market Expansion

Press release from Business Wire India
Source: IBM India Limited
Tuesday, July 09, 2013 01:45 PM IST (08:15 AM GMT)
Editors: General: Consumer interest, Economy, People; Business: Advertising, PR & marketing, Banking & financial services, Business services, Heavy industries, Information technology, Major diversified industrial groups, Stock exchanges; Technology
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IBM Helps Godrej Meet Real-time Customer Demand, Drive Market Expansion


New Delhi, Delhi; Mumbai, Maharashtra and Bangalore, Karnataka, India, Tuesday, July 09, 2013 -- (Business Wire India) -- Godrej Consumer Products transforms into a globally integrated enterprise harnessing Big Data insights to drive efficiency and consistency across the organization

IBM (NYSE: IBM) today announced that it has helped Godrej Consumer Products Limited (GCPL) to deploy IT solutions in supply chain to drive efficiency, gain better visibility, improve controls and performance across geographies. As a result, GCPL is able to make right decisions on stock placement thus providing its customers with greater product variety at a lower cost, allowing the company to maintain an edge over market competition.

In recent years, GCPL has expanded its operations into Asia, Africa, Middle-East and Latin America through acquisitions. This rapid expansion led to disparate and inconsistent technology and processes in many areas requiring a holistic approach of IT enablement in supply chain management.

IBM worked with GCPL to look at the supply chain techniques from company's inventory and logistics perspective across multiple locations and brand. Based on these big data insights, IBM supported GCPL in deploying optimized and stable planning solution that replaced all legacy standalone applications. GCPL is now able to improve on-time and in-full delivery performance (OTIF) to its customers at lower working capital, thereby, improving the bottom line.

"As our business continues to grow, we need a comprehensive supply chain solution to improve data visibility across the organization for better agility and control," explained Subrata Dey, Executive Vice President - IT at GCPL. "IBM helped us to build a technology solution to gain real time insight into our supply chain, setting us up to successfully continue our expansion."

"When organizations expand globally, the level of complexity in managing an efficient, integrated enterprise also grows, creating significant challenges for companies like GCPL that are driving toward global leader status," said Kamal Singhani, Partner, CPG, Retail & Smarter Commerce Industry Leader, Global Business Services, IBM India/South Asia. "GCPL required the right mix of strategy, technology to create the most efficient and effective supply chain, and we are confident that our holistic approach will help the company continue its already successful growth journey."

The solution also helped GCPL to simplify IT complexity, while increasing productivity and visibility. GCPL has effectively integrated the company's operations centers located in India, Sri Lanka, Bangladesh, Argentina, Indonesia and South Africa.

"We're delighted to be part of this solution that improves our agility to serve customers through increased supply chain efficiency and flexibility in an ever changing competitive environment," added Dr. Rakesh Sinha, Chief Operating Officer at Godrej Consumer Products Ltd.

To learn more about IBM, please visit: www.ibm.com/gbs


CONTACT DETAILS
Kiran Kumar Yellupula, Corporate Communications, IBM, +91 9769541122, kiran.kumar@in.ibm.com
Anyesha Das, Vox Public Relations, +91 8884289536, anyesha.das@voxpr.co.in

KEYWORDS
CONSUMER, ECONOMY, PEOPLE, MARKETING, BANKING, BUSINESS SERVICES, HEAVY INDUSTRIES, IT, GROUPS, STOCK EXCHANGES, TECHNOLOGY

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