BWI: Hyundai i20 Viral Campaign ‘Casts a Spell’

Press release from Business Wire India
Source: Hyundai Motor India Limited
Monday, July 01, 2013 04:21 PM IST (10:51 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Automotives, Business services, Media & entertainment, Sports; Automotive
--------------------------------------------------
Hyundai i20 Viral Campaign 'Casts a Spell'


New Delhi, Delhi, India, Monday, July 01, 2013 -- (Business Wire India) -- Hyundai Motor India Ltd., India's largest passenger car exporter and second largest car manufacturer launched a unique viral campaign 'Hyundai i20 Casts a Spell' to promote the i-Gen i20; an initiative to expand its outreach through digital medium. Targeting the youth, HMIL has undertaken a slew of initiatives to engage its customers and bolster the appeal of the brand.

The 'Cast a Spell' video has gone viral and garnered over 1 Million views on YouTube and other digital platforms within a span of 3 weeks. This digital film uses a generous sprinkle of humor to highlight the car and its innovative features. The viral campaign creatively highlights the hatchback's latest features including its automatic headlamps, rain sensing wipers and rear view camera with parking sensor. Unbridled by the constraints of a television commercial with limited time frame of 20-30 seconds, the video has been successful to engage its viewers, all in a short span.

On the i20 viral video, Mr. Nalin Kapoor, Senior GM and Group Head, Hyundai Motor India Ltd., said, "The audience of digital media is innovative and experimental in their reception to brand communication. The viral video for the i20 was conceptualized to reach the youth on the internet in an engaging format. The i20 viral campaign was developed to create a buzz on the digital media, involve and engage consumers using humor and at the same time communicating class leading features of the i20."

Log on to http://www.youtube.com/user/HyundaiIndia/videos?flow=grid&view=0&sort=p

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets nine car models across segments - in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A4 segment the Elantra, in the A5 segment Sonata and in the SUV segment the Santa Fe.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities. HMIL forms a critical part of HMC's global export hub. It currently exports to around 120 countries across EU, Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been India's number one exporter for the past eight years consecutively. To support its growth and expansion plans, HMIL currently has 368 dealers and more than 900 service points across India. In its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.

Corporate website: www.hyundai.co.in

To view the photograpgh, please click on the link given below

Hyundai i20 "casts a spell" viral campaign hits over 1 Million Viewers.
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/IMG_1(232).jpg
Hyundai i20 "casts a spell" viral campaign hits over 1 Million Viewers.


CONTACT DETAILS
Ravi Sharma, Hyundai Motor India Limited, +91 9873136644, ravisharma@hmil.net
V Anand, Hyundai Motor India Limited, +91 9810758141, anandv@hmil.net
Monish Mazumdar, IPAN H+K Strategies, +91 9810542491, mmazumdar@ipanhillandknowlton.com
Sukriti Kalra, IPAN H+K Strategies, +91 9910393262, sukriti.kalra@hkstrategies.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, AUTOMOTIVE

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com