BWI: Shabana Azmi Wows North-America in Ethnic Sari by Designer Parna Ghose of Pure Elegance

Press release from Business Wire India
Source: Pure Elegance
Thursday, June 13, 2013 03:26 PM IST (09:56 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Media & entertainment
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Shabana Azmi Wows North-America in Ethnic Sari by Designer Parna Ghose of Pure Elegance


New York, United States, Thursday, June 13, 2013 -- (Business Wire India) -- During her recent North-America tour, legendary actress and social worker, Shabana Azmi wore ethnic sari by Indo-American designer Parna Ghose of Pure Elegance. This is the first time a major Bollywood celebrity chose ethnic Indian wear from an Indo-American designer.

An icon of Indian cinema, with more than thirty years on stage and screen, Shabana Azmi is a five-time winner of the National Award for Best Actress. She has utilized her stardom to champion the rights of women, minorities, and people living with HIV/AIDS. During her North-America tour from June 6th - 12thshe opened the Eye on India Festival at the Primitive Art Gallery in Chicago and also visited San Francisco and Vancouver. She received an Honorary Doctorate from the Simon Fraser University in Vancouver.

"I was looking for ethnic Indian attire that is understated, matching the theme of my tour. I was pleasantly surprised to find my choice in the USA" said Shabana Azmi. This is a huge recognition of the strong ethnic tie the Indian-American community maintains in the field of fashion, entertainment, art and culture. Thanks to a growing and successful Indian diaspora, South Asian women in US today are much more confident in upholding their cultural roots and now they are able to find their fashion choice right here in US.

"I am honored to get the opportunity to dress Shabana-ji", said Parna Ghose of Pure Elegance. "She symbolizes grace, confidence and strength that the modern woman is all about", added Parna. Indian American designers today are holding onto their roots while blending trend with tradition to make Indian fashion a true global phenomenon. The International fashion audience is also recognizing this trend and the distinctive taste of the South Asian community.

About Pure Elegance:

Pure Elegance is a South-Asian fashion brand based in US. It is the leader in India-inspired fashion that balances trends with tradition. Pure Elegance makes both traditional ethnic couture and trendy, ready-to-wear western designs for fashion-conscious women worldwide. It is the only South-Asian brand from US to get invited to major international fashion events. With over two hundred thousand Fans on its Facebook page, Pure Elegance is the fastest growing brand for South-Asian fashion.

http://www.pure-elegance.com

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Actress Shabana Azmi in Ethnic Sari by Designer Parna Ghose of Pure Elegance
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Actress Shabana Azmi in Ethnic Sari by Designer Parna Ghose of Pure Elegance


CONTACT DETAILS
Sudip, Pure Elegance, +1(610)952-9963, sudip@pure-elegance.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CLOTHING, MEDIA

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