BWI: Panasonic Launches a New Range of Beauty Products, Takes Women Styling to the Next Level

Press release from Business Wire India
Source: Panasonic India
Tuesday, June 11, 2013 04:09 PM IST (10:39 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Electronic appliances & components, Household & personal care products & services, Major diversified industrial groups, Media & entertainment, Retailers
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Panasonic Launches a New Range of Beauty Products, Takes Women Styling to the Next Level


New Delhi, Delhi, India, Tuesday, June 11, 2013 -- (Business Wire India) -- -- Launches a stylish range of beauty and grooming products for women on-the-go

-- With 25% market share, aims to rise up to 30% share in the beauty care & grooming segment of India

Considering the changing lifestyle of people and increasing consumer awareness, the Indian market is witnessing a rapid consumption of beauty products. When everything is so fast moving today, more and more women want to achieve quicker remedies owing to the rising importance of personal hygiene, styling and wellness. Being a global leader in innovation and technology, Panasonic today announces its unique range of beauty and grooming products for women on-the-go. Panasonic brings to you products which come with added features backed by utmost technology to give you a different yet stylish look. These include a Frizz Remedy Straightener, Bouncy Style Hair Dryer, Face-Hair Ionizer and a Compact Ionic Steamer; together these grooming appliances ensure you have a fabulous all day long.

Affordability, convenience and attractive pricing are the key features that determine consumer's buying decisions today. Keeping this in mind, Panasonic has come out with products, where in all these attributes seamlessly fit under one umbrella.

-- The new EH-ND19 Panasonic Bouncy Hair Dryer helps you experiment with new hairdos every day and the bouncy style comb adds a perfect volume and bounce to your hair.

-- The EH-HW19 Frizz Remedy Hair Straightener with an in built tangle-loose comb enables even frizzy hair to be straight and shiny.

-- The EH-SA42 Face-Hair Ionizer is an all-rounder all girls should own. It emits nanoe* to maintain moisture in your skin which makes it finer and even to your hair so it's glossier.

-- To give your skin the deep cleansing treatment and enhance its radiance and suppleness, Panasonic compact EH-SA31 Nanocare Facial Ionic Steamer is a perfect solution for you.

Speaking on the launch of the new range, Mr. Suresh Kumar Bandi, Divisional Deputy Managing Director, Home Appliances Business, Panasonic India says "Today women are constantly trying to experiment and want to look their best always. They need quicker solutions and Panasonic is known for offering meaningful innovations for its consumers in India. The new range of products is a reflection of our commitment to addressing the ever-evolving needs of the fast moving consumers."

Talking about her association with Panasonic, Jacqueline Fernandez Bollywood actor and Panasonic India's beauty products brand ambassador, said, "It is a great feeling to be associated with Panasonic. The brand has continued to launch products keeping in mind the changing lifestyle of women today. I am really looking forward to experiment this new range as the Panasonic beauty products have been my favorite."

This range caters to those women who are looking for quick fix solutions with a trendy appeal. In addition to its existing line up in the beauty range and growth achieved till now, Panasonic further aims to capture 30% of the beauty care & grooming market in India and the company will continue to design products with an aim of providing complete user satisfaction to its customers.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.

About Panasonic India

Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners and a wide range of system products including communication ones like Phones, High Definition Videoconferencing, Professional Audio Video products like broadcast cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 12,500 in India. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.

To view the photograph, please click on the link given below:

Jacqueline Fernandez with the new EH-ND19 Panasonic Bouncy Hair Dryer
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Panasonic(1).jpg
Jacqueline Fernandez with the new EH-ND19 Panasonic Bouncy Hair Dryer


CONTACT DETAILS
Richa Sethi, Panasonic India, +91 9560498765, richa.sethi@in.panasonic.com
Malvika Sinha, Genesis Burson-Marsteller, +91 9873382955, malvika.sinha@bm.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CLOTHING, ELECTRONICS, HOUSEHOLD, GROUPS, MEDIA, RETAIL

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