BWI: Leading Luxury Fashion Magazine L’OFFICIEL India Enters a New Era with MaXposure Media Group (Gruner & Jahr)

Press release from Business Wire India
Source: MaXposure Media Group
Tuesday, June 11, 2013 05:11 PM IST (11:41 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Media & entertainment
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Leading Luxury Fashion Magazine L'OFFICIEL India Enters a New Era with MaXposure Media Group (Gruner & Jahr)


New Delhi, Delhi, India, Tuesday, June 11, 2013 -- (Business Wire India) -- Leading luxury fashion magazine L'Officiel India will be repositioned under MaXposure Media Group, starting from the September 2013 issue.

Owned by Les Editions Jalou media group, the leading French title is renowned for its focus on high-end fashion and luxury lifestyle. L'Officiel has captured the French spirit of elegance and couture's top talents for more than 90 years. It now stands as the ultimate style-selection media, advising women on how to dress, and directly supporting the retail activity of international fashion and luxury brands. Currently distributed in nearly 70 countries, L'Officiel is the doyenne of French women's fashion magazines.

Launched in 2003, L'Officiel India has emerged as the ultimate, fashion, style and luxury destination for the Indian elite and developed into one of the most authoritative voices of the Indian fashion industry. Even after the relaunch, L'Officiel India will keep engaging the 35-year-old well-heeled, fashion-conscious Indian woman who is independent, well travelled and educated.

Announcing this new partnership, Benjamin Eymere , chief executive officer of Les Editions Jalou, explains, "Since 10 years we have been step-by-step positioning our main brand L'Officiel in India. The Indian luxury market is now ready to move to the next level for the publication of L'Officiel in the country. This is why we have decided to team up with MaXposure /G+J, who have the greatest ambitions for our brand in this exciting market."

Eymère adds, "Our international expansion strategy includes focusing on emerging markets and India, especially, has become an excellent launch pad for the region due to its raising original luxury industry and infrastructure."

Talking more about the partnership, Prakash Johari, CEO and Managing Director of MaXposure Media Group, says, "We are very excited to include a fashion magazine as renowned as L'Officiel into our portfolio. We are confident that L'Officiel India will continue to retain its current audience while evolving to appeal to the new Indian woman." He further adds, "The Indian apparel and beauty segments continue to post double-digit growth year on year which makes us even more confident about L'Officiel India. Plus, let's not forget L'Officiel India as a brand has weathered the launch of several new titles in India and emerged as a product of choice for both readers as well as advertisers."

While assuring that L'Officiel India will not be drastically changing gears in terms of editorial content, Vikas Johari, Publisher, MaXposure Media group, says, "L'Officiel India will continue to uphold its commitment to Indian fashion-conscious women and delivering cutting-edge fashion content to them month-on-month. At the same time, we think that the time has come to push the fashion envelope even more as the Indian women evolve. We don't look at L'Officiel India as following anyone, we perceive it to herald a new era in the women's magazine segment."

In keeping with the commitment to make the magazine even stronger, the magazine will feature 45 per cent international content with full access to the group's content. There are also plans to extend the L'Officiel brand to the digital platform to enhance its brand equity.

MaXposure Media Group

MaXposure Media Group is a full service media company spread across the dimensions of Publishing, Creative Solutions, Events, Custom Publishing, Ambient Media, International Representation and Outsourcing. It employees over 100 people across 9 offices in India (Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Calcutta, Indore, Raipur and Ahmedabad) and has its headquarters in New Delhi. MaXposure publications includes Andpersand, Estetica, FHM, Diabetic Living, Parents India, Parents India Advice, Spiceroute, Mercedes-Benz magazine, Shubh Yatra (Air India's Inflight magazine), Fly Africa, Nissan, Smarttrucking, Milestones, Hamburg, High 5 (DLF Phase 5's magazine, DLF Promenade, Axis Bank's Homecoming, Priority Pages & Ascend; Crossing Insights, Credai Times, Young Stars, Watts up, Badhte Kadam, Citywalker (Select Citywalk mall's magazine) and Hair Say. It has also forayed into the International market with the launch of Fly Africa. MaXposure is a category leader in all its segments. It is the market leader in custom publishing & largest in-flight magazine publishing in India. On an average it reaches to 8 million readers every month. MaXposure Media Group is a subsidiary of Gruner+Jahr. Gruner+Jahr owns 78.25 per cent and 21.75 per cent is owned by Mr. Prakash Johari. MaXposure was founded by Mr. Vikas Johari.

To view the photograph, please click on the link given below:

L'Officiel cover
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L'Officiel cover


CONTACT DETAILS
Mathias Déon, THOMAS MARKO & ASSOCIÉS, 00 33 (0)1 53 20 18 02 (LD), mathias.d@tmarkoagency.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CLOTHING, MEDIA

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