BWI: Pulp Strategy Takes Youth Marketing to a New Level with NFC Based Engagement Solutions

Press release from Business Wire India
Source: Pulp Strategy Communications
Thursday, May 30, 2013 01:08 PM IST (07:38 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
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Pulp Strategy Takes Youth Marketing to a New Level with NFC Based Engagement Solutions


New Delhi, Delhi, India, Thursday, May 30, 2013 -- (Business Wire India) --
Browse, choose, review, download, connect with brands on social media and even buy with a single tap, thanks to NFC based engagement solutions which are successfully enabling brands to take their products to customer's smart phone.

In the realm of new technologies, Near Field Communication (NFC) has clear potential and practical uses. This short-range wireless connectivity technology makes it possible to browse, choose, review, download, connect with brands on social media and even buy with a single tap.

To enhance the consumer experience and prolong the engagement with the consumer, Pulp Strategy Communications launched NFC based engagement solutions, therefore, allowing brands to engage with consumers in an interesting and meaningful way on a realtime basis. Near Field Communication is wireless technology for smartphones and similar devices to share information via touch. With smart phone penetration at 10% in India, the stage is set for creating unique experiences and enhanced engagement campaigns for consumers.

Pulp Strategyempowers brands with customized consumer experiences, spiced with engaging technology and real time analytics to ensure a closely monitored boost in ROI.This comes as a breather in todays cluttered space where brands consistently work to hold the consumers attention without diluting the brand presence. Smart phones are the most personal things we own, to be able to take your product there - that truly has potential.

Pulp always strives towards excellent traction for its campaigns. Last year,Pulpthey launched the Augmented Reality Mobile application which is getting excellent traction for the campaigns using this app.

For more information on the product and its application in retail and experiential marketing campaigns view http://youtu.be/C_RBj2jADrw.



CONTACT DETAILS
Vanita Chitkara, Take-My-Word Media Strategies, +91 9873137137

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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