BWI: 92.7 BIG FM Unveils the ICC Champions Trophy 2013 in Mumbai with Actor Sunil Shetty and Cricket Commentator Harsha Bhogle

Press release from Business Wire India
Source: 92.7 BIG FM
Friday, May 31, 2013 05:38 PM IST (12:08 PM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports
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92.7 BIG FM Unveils the ICC Champions Trophy 2013 in Mumbai with Actor Sunil Shetty and Cricket Commentator Harsha Bhogle
Exclusive First Look of the Trophy for Mumbaities at SMAAASH Marks the Beginning of a Series of Exclusive Offerings on the Radio Network

Mumbai, Maharashtra, India, Friday, May 31, 2013 -- (Business Wire India) -- Reliance Broadcast Network's - 92.7 BIG FM - India's No.1 FM Network, in association with International Cricket Council (ICC), unveiled the cup for the ICC Champions Trophy 2013 through an exclusive display of the prestigious trophy at SMAAASH, powered by STAR Sports, which is South Mumbai's most happening interactive, immersive recreational destination. The elegant and glittering trophy was unveiled at the hands of Actor Sunil Shetty along with the knowledgeable cricket commentator and analyst Harsha Bhogle. The event was hosted by 92.7 BIG FM's RJ Yamini.

As the Official FM Radio Partner in India for the ICC Champions Trophy 2013 which will take from June 6 - June 23 in England & Wales, 92.7 BIG FM will have exclusive access to players from India and abroad during the course of the tournament. Exclusive interviews and bytes from players and other match officials will be aired first only on 92.7 BIG FM.

92.7 BIG FM has been conducting exciting contests for the up-coming series, that involved participants sending their best wishes to the Indian team for an unmatched performance and emerging victorious. Through this contest 20 lucky winners were given an opportunity to click their photographs along with the esteemed 'Cup'. The winners received framed photographs on the spot, making it a memorable moment for each of them.

Knowing that cricket is loved across the country and is a religion in India, 92.7 BIG FM is airing the contest across its other markets such as Delhi, Indore and Chennai, inviting listeners to answer ICC Champions Trophy trivia-basedquestions. Lucky winners get a once in a lifetime opportunity to get their photographs clicked along with the 'Champions Trophy 2013'.

Mr. Ashwin Padmanabhan, Business Head - 92.7 BIG FM, said, "We're excited to be part of something as prestigious as the ICC Champions Trophy. 92.7 BIG FM has in store an excellent line-up of unmatched and highly engaging entertainment around the upcoming biggest cricket extravaganza. So stay tuned to 92.7 BIG FM, "Suno Sunao, Life Banao!"

Mr. Abhishek Javeri, Vice Chairman, SMAAASH,said, "We at SMAASH create an experience that is unique and exciting for our visitors and all matches of the Champions' Trophy will be shown live on our screens. We are happy to host this Champions' Trophy preview at Smaaash today and we extend our best wishes to the Indian Cricket team for the Champions' Trophy".

STAR Cricket & STAR Cricket HD will showcase all the 15 matches of the ICC Champions Trophy 2013 in English while STAR Sports 2 will showcase all matches in Hindi. Besides, the sports broadcaster will also showcase 4 of the 6 practice matches branded "Kick-off" live before the start of the main tournament. India takes on Sri Lanka on June 1 while the India Australia encounter is scheduled for June 4. The Pakistan vs. Sri Lanka match on May 30 and the Pakistan vs. South Africa match on June 03 are also being broadcast live as part of the "Kick-off" series.

About Reliance Broadcast Network

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM - India's largest FM Network with 45 stations, reaching over four crore Indians each week; BIG CBS Networks - a joint venture with CBS Studios International offering English Entertainment Channels - Love, Spark and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL - a channel from the Company's joint venture with Europe's RTL Group, targeted at male audiences and positioned as the ultimate action destination; and BIG MAGIC -a regional General Entertainment Channel for the Hindi heartland featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Company has also launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the market. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; BIG PRODUCTIONS - the television content production division that caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country's premier business news channel as part of its television bouquet. For more information www.reliancebroadcast.com.

About SMAAASH:

SMAAASH powered by Star Sports is South Mumbai's most happening interactive, immersive recreational destination, pioneers the field of sports simulation technology, is home to highly immersive and interactive gaming simulators making their global debut, where one gets an opportunity to test their sporting skills and nerve by getting into the shoes of some of the world's greatest player and against the most formidable opponents giving an experience that is truly incomparable.

SMAAASH offers an electrifying and adrenaline-pumping experience; amalgamated with a host of other leisure activities including a lounge, an international cuisine resto-bar, arcade gaming, a twilight zone bowling alley and more for the entire family. Spread across over a 40,000 Sq. ft. area in the heart of Mumbai, SMAAASH is a destination featuring immersive activities for men, women and children combining the best of sport, music, and dining into a highly immersive, interactive and involved entertainment experience across all age groups.



CONTACT DETAILS
Sukriti Kalra, IPAN Hill+Knowlton, +91 9910393262, Sukriti.Kalra@hkstrategies.com
Nikita Verma, IPAN Hill+Knowlton, +91 9810711548, Nikita.Verma@hkstrategies.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, MEDIA

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