BWI: Triumph India Launches its Glam New Collections Shape Sensation and Colour Chic

Press release from Business Wire India
Source: Triumph
Friday, April 26, 2013 04:31 PM IST (11:01 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Clothing & accessories, Commodities & materials, Household & personal care products & services, Media & entertainment, Retailers
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Triumph India Launches its Glam New Collections Shape Sensation and Colour Chic


Mumbai, Maharashtra, India, Friday, April 26, 2013 -- (Business Wire India) -- Shape Sensation & Colour Chic

Triumph India has recently launched its exclusive new Collections - Shape Sensation & Colour Chic at Hyatt Regency. For over one-and-a quarter centuries, Triumph has been tailoring women's confidence and teaching them to be proud of their natural curves. Taking it a step further and creating magic with shapes Triumph gives you another successful launch.

SHAPE SENSATION:

Achieving smooth, taut and toned curves gets simpler and easy with the ever magical Triumph's futuristic Shape Sensation Collection; a new genre in a glamorous, highly efficient, firming body wear that transforms your profile instantly. It is undoubtedly the hottest new innovation in shape wear. Smoothing, shaping and toning benefits combine to give a curvaceous body and a new kind of liberation for women. Shape Sensation effortlessly transforms body contours so women can feel more confident in whatever they choose to wear.

As every figure is unique, the Shape Sensation Collection comes in a range of modern designs and cuts, to work its magic where needed most. It comes in a variety of multiple pieces that improve the appearance of outer garments and instantly creates a slimming effect, so your new figure is achieved within seconds. These pieces are made from ultra-lightweight, two-way stretch LYCRA® beauty fabric that deliver high performance in shaping and defining, as well as adding a sensual dimension to what you're wearing.

Experience the seamless perfection of Shape Sensation and let its magic work for you too.

COLOUR CHIC:

Bring colours alive with Triumph's striking new Colour Chic T-Shirt Bra that is funky and versatile with a vibrant burst of colours that inspire new confidence in women who like to wear it their way! Perfectly concealed under even the closest-fit fabrics and with a natural comfort fit, this T-Shirt Bra is the latest comfort sensation from Triumph, a company that loves making women look and feel good both inside and out.

In seam-free designs the Colour Chic T-Shirt Bra is made from lightweight, stretchy Sensitive Fabric which enforces Triumph's commitment of saving One Square Meter of rainforest for every One Meter of fabric used. The stunning mix & match pieces provides the best fit and support, as well as a head-turning smooth appearance that makes women feel fabulous in any garment they adorn.

Triumph's adorable new Colour Chic T-shirt Bra - Style it, Flaunt it, Work it anyway you like!

Triumph India is available at Mumbai, Hyderabad, Ahmedabad, Ludhiana, Chennai and leading retail outlets across India such as Shoppers Stop.

Visit https://www.facebook.com/TriumphIndia

About Triumph International

Triumph International is one of the world's largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph, Sloggi, Valisère, and HOM. Internationally, Triumph serves 40,000 wholesale customers and sells its products in over 2,000 Triumph Stores. With Swiss Beldona and Chilean Coty's, the company operates two successful multi brand retail concepts. Triumph employs more than 36,000 people and achieved revenues of 2.0 billion Swiss Franks in 2011.

Drawing on its renowned expertise in the design and manufacture of supreme underwear, the brand has earned the global reputation in the lingerie field as the benchmark for quality and perfect fit. Moreover, Triumph is the only European brand that produces intimate apparel specifically designed and tailored to suit Asian women.

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CONTACT DETAILS
Nawzer Kerawala, Synergy Public Relations, spr2000@gmial.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, PEOPLE, MARKETING, CLOTHING, COMMODITIES, HOUSEHOLD, MEDIA, RETAIL

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