Press release from Business Wire India
Source: Shell Lubricants
Thursday, April 11, 2013 04:33 PM IST (11:03 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Automotives, Business services, Energy companies, Major diversified industrial groups, Media & entertainment; Automotive
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Shell Advance Brings Charley Boorman to India for 'Freedom Riders Asia'
Kochi, Kerala, India, Thursday, April 11, 2013 -- (Business Wire India) -- - Popular motorbike enthusiast Charley Boorman rides through Indian terrain for a part of the six-part series
Shell Advance recently hosted a press conference in the city with popular motorbike enthusiast and Hollywood actor, Charley Boorman. He was accompanied by Bollywood celebrity Gul Panag and Mr. Kar Tai Koh, the global brand manager of Shell Advance. Charley Boorman toured India on his Royal Enfield as a part of the six-part Television series, 'Freedom Riders Asia' to be aired in Star Sports.His journey took him through the terrains of Coorg and Ooty to finally reach Munnar. He was joined by popular Indian actor Gul Panag and avid bike enthusiast Sundeep Gajjar (aka MotoGrapher) in his journey throughout India. As a part of the show, Charley travelled to 6 countries in Asia- Malaysia, Indonesia, Philippines, India, Vietnam and Thailand. Working closely with Shell, Freedom Riders Asia was conceptualised and developed by leading sports channel STAR Sports, part of FOX International Channels (FIC) Asia, News Corporation's international multi-media business and Asia's leading pay-TV network.
Talking about his India experience in the conference, Mr Charley Boorman was excited to chat about his adventure, "It was an experience of a lifetime to ride through the scenic Coorg -Munnar route, which undoubtedly is an ultimate riding wonder. I also had a great time experiencing the local biking culture, chatting to the local people, learning about different traditions and performing some very interesting challenges. All in all, a great experience and I would love to come back to India.."
Mr. Kar Tai Koh, Global Brand Manager of Shell Advance said, "Freedom Riders Asia as a programme celebrates the spirit of biking across Asia, while at the same time, offers an entertaining travel and adventure experience. Through Charley, it is also a further expression of what Shell Advance stands for - enabling bikers to enjoy every ride and experience freedom through effortless mobility on the road. We chose Charley to represent the programme as we believe he is one of the most suited people around, being a true biker at heart and a familiar face that bikers in this part of the world can resonate with."
Gul Panag, the much celebrated Indian actor who accompanied Charley for the Press Conference and co-hosted the Indian chapter of the show with him, too was happy with the show. She has been an avid bike enthusiast and had earlier made news during her marriage as her groom's procession came on bikes. She said, "It is a wonderful format and the entire show is a complete package of adventure and thrill. Being a biker myself and understanding the biking community at large, I am really hopeful that the show would instantly establish connect with the audience. Charley has been a fantastic host and a true biker."
The show is scheduled to go on air in the last week of May on Star Sports. For more information on `Freedom Riders Asia', please visit http://youtu.be/6qVY5g7VYLU and www.charleyboorman.com
Notes to Editors
1. The term 'Shell Lubricants' collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to mining and power generation to commercial transport. Shell's portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella T, Shell Helix, Shell Advance, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube®. Shell has leading lubricants research centres around the world: in the US, UK, Germany and Japan (joint venture with Showa Shell).
2. Shell has been one of the world leaders in motor oil research for nearly 100 years, always at the sharp end of motorsport. Shell's technical partnership with Ducati has been instrumental in the development of Shell Advance, the only motor oil recommended by Ducati.
3. Shell has been named the No.1 global lubricants supplier for the sixth consecutive year in an annual research study carried out by Kline & Company ("Kline").
About FOX International Channels
FOX International Channels (FIC) is News Corporation's international multi-media business. We develop, produce and distribute 350 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 37 languages.
These networks and their related mobile, non-linear and high-definition extensions reach over 1.1 billion households worldwide. We also operate a global online advertising unit. FOX ("dot-fox") specialized in online video and display, and four TV production houses. For more information, please visit www.foxinternationalchannels.com
In Asia, FIC operates or distributes over 33 channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across more than 15 markets, As the leading pay-TV network in the region, FIC reaches more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE.
FIC Sports networks includes FOX SPORTS, the channel that delivers some of the most compelling LIVE sport events from around the world, including the flagship sports news show FOX SPORTS CENTRAL; FOX SPORTS PLUS (HD), the high-definition 24-hour sports channel; FOX SPORTS NEWS the first 24/7 sports news channel; STAR Sports, which features a wide variety of premium sports content; STAR Cricket, the comprehensive cricket channel; STAR Cricket HD, the High Definition comprehensive cricket channel; FOX SPORTS PLAY, the broadband network providing LIVE and on-demand sports properties and additional exclusive content; FOX SPORTS MOBILE, the mobile application that allows fans to access on-demand, premium world-class mobile sports content and FOXSPORTSASIA.com, the online destination for comprehensive sports content.
CONTACT DETAILS
Dhira Deka, +91 9654450269, dhira.deka@2020msl.com
Amit Roy, +91 9555871806, amit.roy@2020msl.com
KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, GROUPS, MEDIA, AUTOMOTIVE
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