BWI: Food and Nightlife Magazine Concludes Maiden Edition of “The Great Taste War 2013”

Press release from Business Wire India
Source: Food and Nightlife
Monday, March 04, 2013 11:00 AM IST (05:30 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Media & entertainment, Publishing & printing
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Food and Nightlife Magazine Concludes Maiden Edition of "The Great Taste War 2013"


New Delhi, Delhi, India, Monday, March 04, 2013 -- (Business Wire India) -- Food and Nightlife, India's first magazine dedicated to Food, Hospitality, F&B industry and Nightlife concluded the maiden edition of "THE GREAT TASTE WAR 2013" in the capital. It celebrated the culinary art and the secret behind every successful kitchen -The Team; Teams were invited from hotels and restaurants across Delhi/NCR to participate in first of its kind competition, which was held at IHM Pusa, New Delhi on 19th Feb and 20th Feb, 2013. The live cooking competition was judged by industry Grand Masters like Alok Shivpuri (Principle IHM, Pusa), Rupali Dean, Sourish Bhattacharya (both veteran journalists), Geeta Bector (Chief Taste Officer, Cremica), Rocky Mohan (Executive Director, Mohan Meakin), Chef Manu Mohindra (Under One Roof Consultant), Chef Vivek Saggar, Chef Shaju Zackaria and Chef Bakshish Dean. The Great Taste War 2013 saw an unprecedented participation from 35 best culinary teams in Delhi/NCR. The two day event witnessed more than 100 dishes being prepared under one roof and saw the teams go all out to impress the jury.

The competition was a team challenge, comprising 2-4 participants from each property competing in four rounds i.e. - Cremica Italian Round, Nestle Professional Innovation Round, Catch salts and spices Indian Round and Pan Asian Round.

With enthusiastic participants from brands like Olive, Marriott, Crowne Plaza, The Lodhi, The Lalit, Shiro, Old World Hospitality, Dusit Hotels and many more, the event ensured a never before magnitude of culinary talent under one roof for two days, displaying their impeccable art of creating edible magic. With IHM Pusa and Indian Culinary Forum on board, being as knowledge partners for the event, ensured the competition upheld the highest professional ethos and hence enjoyed instant industry credibility. The two day event proved to be a boon for the One thousand students of IHM PUSA as they witness the domain experts showcasing their skills and the hard work which goes behind every successful kitchen.

Speaking on the occasion Mr. Sumit Goyal, Editor in Chief , Food and Nightlife Magazine said, "The Idea was to move beyond the typical limitations of an individual chef led culinary challenge, as behind every delightful dish lies the hard work of an entire team that works seamlessly to delight the guests with its creation- every time. We wanted to remove the cloak of invisibility of these teams and highlight the passion and hard work that is responsible for satisfying every foodie that comes knocking on their door."

Chef Manish Mehrotra, Executive Chef, Indian Accent: "I am really happy to see that food and nightlife magazine has taken an initiative to arrange a culinary challenge like "The Great Taste War 2013". These competitions motivate the chefs around the city and I am glad to see the kind of response The Great Taste War has got. With the kind of diversified jury panel an unbiased decision is made. It was my honour to be on the jury panel and my best wishes are always there for your future endeavours."

Mrs Geeta Bector, Chief Taste Officer, Cremica: "It was a first of its kind competition that the industry has witnessed in India. I think as a chef you are trained and expected to work in a particular fashion but nothing works better than competing with other chefs on the same platform and friendly peer pressure. The best part for the jury was that the competition drew a healthy mix of participation and the chefs worked really hard to win the title. Cremica as a brand offer food solutions and work closely with the chef fraternity, for us it was a wonderful experience to see the Chefs and their teams improvise new and innovative dishes using Cremica products."

Rocky Mohan, Executive Director, Mohan Meakin : "Food and Nightlife Magazine showed the way to make very talented Chef's excel at their art of culinary excellence. The Great Taste War a first of its kind is a winner format and I am sure will continue to gain strength year after year. The jury had the right mix of food people and the judging was deliberate and transparent. All the best for this wonderful initiative."

Matthias Milkereit, Nestlé Professional: "It was a fantastic show and we really enjoyed it! I had not only the pleasure to taste and see so much of great food but also to witness an enormous level of passion and fun within the competing chef teams! It was also great to see how inventive the teams in the innovation competition round incorporated some of our Nestlé Professional base products. The Great Taste War 2013 also gave us an excellent forum to connect with the chef community."

Alok Shivpuri, Principal, IHM Pusa, Delhi: "This competition provided a great opportunity to the students and faculty to interact with the leading chefs and to see their culinary expertise. I wish to congratulate all the winners. It will be our pleasure to have this relationship in future also."

THE WINNING TEAMS OF GREAT TASTE WAR 2013:

Cremica Italian Round

Winner - Fio Country Kitchen & Bar
1st Runner up - Hotel Courtyard by Marriott, Gurgaon
2nd Runner up - Olive Bar & Kitchen

Nestle Professional Innovation Round

Winner - Lodhi Hotel
1st Runner up - Hotel Crowne Plaza Rohini
2nd Runner up - Hotel Dusit Devrana

Catch Salt and spices Indian Round

Winner - Hotel Crowne Plaza Rohini
1st Runner up - Hotel Dusit Devrana
2nd Runner up - Chor Bizzare

Pan Asian Round

Winner - Ai - Olive
1st Runner up - Oriental Octopus
2nd Runner up - Shiro, Hotel Samrat

To view the photographs, please click on the links given below:

The Great Taste War Event Poster

The Great Taste War in action at IHM Pusa

Food and Nightlife Magazine March 2013 Issue
For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Shruti Sharma, Food and Nightlife Magazine, +91 (11) 41098297 / 46564570, shrutisharma@foodandnightlife.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FOOD, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, MEDIA, PUBLISHING

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