BWI: Gujarat Election Still Open, says Rediff’s Sentimeter Algorithm

Press release from Business Wire India
Source: Rediff.com (India) Ltd.
Thursday, December 06, 2012 01:30 PM IST (08:00 AM GMT)
Editors: General: Consumer interest, Economy, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Major diversified industrial groups, Retailers; Technology
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Gujarat Election Still Open, says Rediff's Sentimeter Algorithm
New tool enables Readers to predict poll outcome

Mumbai, Maharashtra, India, Thursday, December 06, 2012 -- (Business Wire India) -- Taking data journalism in India a step further, Rediff.com India Ltd today launched the Rediff Sentimeter, an interactive map-based tool that predicts who could win the Gujarat assembly election 2012.

The Rediff Sentimeter is based on the performance of each constituency in previous assembly elections in Gujarat and gives readers the overall forecast, as well as down to each constituency as readers click on it. It is also optimised for mobile platforms.

The Rediff Sentimeter also factors in the delimitation of constituencies and also takes into account the impact Keshubhai Patel's Gujarat Parivartan Party will have on the Bharatiya Janata Party's fortunes.

Contrary to what many opinion polls suggest, the Rediff Sentimeter reveals that the election result is not a certainty for any party. While Chief Minister Narendra Modi and the BJP remain the frontrunners, undecided voters in many constituencies could tilt the balance.

Thanks to The Rediff Sentimeter's in-built interactivity, readers now have the option of moving the slider to the BJP or Congress side to see how a swing to either party can change the outcome.

The Rediff Sentimeter can be accessed here: http://www.rediff.com/news/gujarat-assembly-elections-2012 or http://rediff.ly/sentimeter

About Rediff India:Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

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CONTACT DETAILS
Mandar Narvekar, Investor Relations and Corporate Affairs Contact, Rediff.com India Ltd., +91 (22) 61820000, investor@rediff.co.in

KEYWORDS
CONSUMER, ECONOMY, PEOPLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, GROUPS, RETAIL, TECHNOLOGY

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