Friday, November 30, 2012

BWI: Max Life Insurance Launches igenius Young Authors’ Hunt

Press release from Business Wire India
Source: Max Life Insurance Co. Ltd.
Friday, November 30, 2012 03:56 PM IST (10:26 AM GMT)
Editors: General: Entertainment, People; Business: Banking & financial services, Business services, Financial Analyst, Media & entertainment
Max Life Insurance Launches igenius Young Authors' Hunt
Celebrates all round talent in children with igenius Scholarships 2012 ; Scholarships worth Rs 1.1 crore awarded

New Delhi, Delhi, India, Friday, November 30, 2012 -- (Business Wire India) -- Max Life Insurance, one of India's leading life insurance companies, took its igenius programme to new heights with the announcement of igenius Young Authors' Hunt. This new initiative aims to promote writing talent in young Indians that will culminate in a book of stories. This is an opportunity for children under 15 years to unleash their imagination and take the first step towards becoming literary geniuses. This book will be published by Rupa Publications India who will also be providing editorial support for the book and eminent authors Chetan Bhagat and Ruskin Bond will be part of the jury.

The third edition of igenius scholarships also culminated today with the 27 top winners being rewarded at the igenius grand finale in Gurgaon. igenius scholarship III witnessed the participation of almost 4.9 lakh children across different age groups and Max Life Insurance gave away cash prizes worth Rs. 1.1 crore including two top scholarships of Rs.10 lakh each. The children who participated in the programme and won prizes had one thing in common: all of them have excelled in both academics and extra-curricular interests.

The igenius programme is one of corporate India's largest scholarship programme that has been able to connect with over 20 lakh children in just three years and has awarded scholarships worth over Rs 4 crores to over 5000 children. The scholarship programme involves a robust multi-level evaluation process that has been conceptualised in association with Derek O'Brien & Associates. The eminent jury members who have evaluated the participants at various stages comprised Derek O'Brien, quiz master & member of parliament; Ruskin Bond, author; cricketer Murli Karthik and singer Palash Sen in addition to Neil O'Brien, ex-Chairman ICSE board.

Together, igenius scholarships & igenius young authors hunt will provide an opportunity to an estimated 7 Cr children across the country to participate & showcase their talent in various fields, be it in sports, knowledge or education.

Acknowledging the overwhelming response to igenius scholarships for three consecutive years, Mr. Rajesh Sud, CEO and Managing Director said, "We started with the thought of providing the children an encouraging platform to showcase their talent and promote all-round growth in them. We are pleased to renew our commitment to this cause and reward deserving children. The success and the growing popularity of the igenius Scholarship programme is a testimony to our belief that young parents are increasingly looking to promote multi-dimensional development beyond academics for their children."

Talking about the Young Authors' Hunt, Anisha Motwani, Director and Chief Marketing Officer said, "It is not easy for children to find publishing houses who will print their stories. igenius Young Authors' Hunt provides that opportunity and also encourages youngsters to take up the art of story-telling. Through this initiative, we will provide a platform for India's young and most engaging storytellers whose stories will become part of a published book titled the igenius Book of Stories."

This year the igenius scholarships were given in three categories - igenius Primary (Classes Nursery, KG, 1 and 2), igenius juniors (Classes 3 to 5) and igenius seniors (Classes 6 to 8).

In the senior category - Swarali Chodnekar from Mumbai and in the junior category - Hiya Chowdhury from Delhi have been awarded scholarships of Rs. 10 lakhs each.

Sanjari Kalantri from Delhi and Aryaman Mihir Seth from Dehradun were the runners-up in the senior and junior categories respectively.

Pratyush Kumar Chakra from Bhubaneshwar, ,Rajan Agarwal from New Delhi, Arjun Gupta from Agra, Suhani Singh from New Delhi and Labdhi Baid from Kolkata won scholarships of Rs. 1 Lakh each in the primary category.

About Max Life Insurance Co. Ltd. (

Max Life Insurance, one of the leading life insurers, is a joint venture between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max India is a leading Indian multi-business corporate, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the top general insurers in the world. Max Life Insurance offers comprehensive life insurance and retirement solutions for long-term savings and protection. A financially stable company with sound investment expertise, Max Life Insurance has a strong customer-centric approach focused on advice-based sales and quality service.

To view the Annexure and Photographs, please click on the link given below:


(L-R)Anisha Motwani, Hiya Chowdhury, Rajesh Sud, Swarali Chodnekar, and Chetan Bhagat

(From L-R)Anisha Motwani, Rajesh Sud, Hiya Chowdhury, Chetan Bhagat, Swarali Chodnekar & Derek O'Brein
For picture(s)/data to illustrate this release click below:

Chumki Sen, Max Life Insurance Co. Ltd. , +91 9811854303,
Megha Somani, IPAN Hill+Knowlton Strategies, +91 9650179898,


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