BWI: Wrangler Launches the Search for its True Wanderers 2.0

Press release from Business Wire India
Source: Wrangler
Thursday, October 04, 2012 01:41 PM IST (08:11 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Media & entertainment, Retailers
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Wrangler Launches the Search for its True Wanderers 2.0


Mumbai, Maharashtra, India, Thursday, October 04, 2012 -- (Business Wire India) -- Wrangler, the iconic denim brand is back with its nationwide search for True Wanderers 2.0. All you bikers with a zeal for adventure put on your knapsack as the time has come to be rewarded for your passion.

After the successful launch of Wrangler True Wanderers 1.0 last year, once again powered by Xbhp, the Wrangler True Wanderers 2.0 campaign spills out from the stores, on to the streets in search for its True Wanderers 2.0. Entries in the form of previous biking blogs or pictures will be accepted on www.wrangler.in/tw starting 1st October , 2012. The entries will be judged by an online poll and validated by a panel of biking experts and 10 lucky riders will be offered an all expense paid 7 day ride of a lifetime by Wrangler.

Jeans from Wrangler are designed keeping in mind the comfort a biker needs when taking long road trips. Wrangler's stylish range of water repellent denims and 7 Icon Jeans are two such products which try to address these needs. The 10 riders will be styled by Myntra.com , the Style partner for True Wanderers 2.0. A professional stylist from Myntra will pick out the best attire for each rider from across Wrangler water repellent denims, 7 Icon jeans, tees and jackets.

With wind in their face, the bikers will have little to worry about while taking on the ride. They will share their experiences through photos, videos and blog about the day's events and constantly upload their road trip experiences on www.wrangler.in/tw .

Based on the quality of content generated by each rider, votes received and blogs validated by a panel of biking experts, a winner will be selected and gifted a Harley-Davidson Iron 883 and will feature in a Wrangler advertorial. Last but not the least, he/ she will be awarded the title of a Wrangler True Wanderer 2.0. All 10 riders will tag and share their whereabouts by checking in with Hoppr - a device-agnostic location based service for check-ins & hyper-local commerce - who are the check-in partner for True Wanderers 2.0. To know more about the event, log on to www.wrangler.in/tw.

Get ready to go on a ride of your lifetime and win a Harley-Davidson Iron 883 as the search for Wrangler True Wanderers 2.0 comes to your city. So ride along.

About Wrangler

The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Wrangler was the first modern day five pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. The brand in India has come a long way, from a cowboy image it has today truly evolved to an "Urban Cowboy" image which is contemporary, fashionable yet rugged. A part of VF Corporation -the world's largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This high-fashion denim brand is available at exclusive stand alone stores, leading apparel stores and major department stores.

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Wrangler Launches the Search for its True Wanderers 2.0
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CONTACT DETAILS
Chandni Bhagchandani, India Media Network, indiamedianet.blr@gmail.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CLOTHING, MEDIA, RETAIL

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