BWI: ESPN STAR Sports Signs Shane Warne as an Expert Analyst

Press release from Business Wire India
Source: ESPN STAR Sports
Friday, October 05, 2012 06:06 PM IST (12:36 PM GMT)
Editors: General: Consumer interest, Sports; Business: Business services, Media & entertainment, Sports
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ESPN STAR Sports Signs Shane Warne as an Expert Analyst


New Delhi, Delhi, India, Friday, October 05, 2012 -- (Business Wire India) -- ESPN STAR Sports (ESS), Asia's leading sports content provider, today announced that Shane Warne, widely regarded as one of the greatest bowlers in the history of the game, has signed on as a part of ESPN STAR Sports 'commentary, presentation and analysis team for a period of 3 years.

Known for his forthright and honest opinions and a superb cricket brain, cricket fans can look forward to Warne's sharp analysis of the game starting with the England tour of India later this year in addition to Australia's upcoming tour of India. Having mastered the art of all formats of the game at the highest level, and his experience playing with and against some of the biggest names in modern day cricket, Warne's unique insights will add immense value to ESS's presentation of cricket. Warne will also be actively involved in promoting Cricket related broadcast on ESPN STAR Sports.

Warne has had an incredible cricket international career for Australia claiming over 1,000 wickets in Tests and One-day Internationals. In the new Twenty20 format of the game, Warne not only made his stamp as an effective bowler but also showed his ability as a strategist and as an inspiring leader when he led Rajasthan Royals to victory in the first edition of Indian Premier League.

Warne continues to share a very strong bond with Indian fans and is extremely popular in the subcontinent. He continues to be in touch with the game he loves and still weaves his magic in T20 tournaments like Big Bash in Australia.

Speaking on the occasion, Peter Hutton, Managing Director, ESPN STAR Sports, said, "We're delighted to add one of the legends of the game to our commentary team. Following on from the work with Kevin Pietersen it shows our intention to add the best international commentators to Sourav Ganguly, Rahul Dravid and the rest of our regular Indian team."

Huw Bevan, Senior Vice President, Production, ESPN STAR Sports, said, "Warne's unique experience and no-holds-barred insights will add immense value to ESS's presentation of cricket. Fans in India would indeed be familiar with his achievements at the international level as well as his heroics for Rajasthan Royals, and we're delighted to have him as part of our comprehensive cricket coverage."

Speaking on the occasion, Shane Warne, said, "I'm really excited about working with ESPN STAR Sports and their excellent team"

ESPN STAR Sports has always been at the forefront of showcasing the best talents and experts for cricket fans. Shane Warne's announcement comes close on the heels of ESPN STAR Sports signing of former England captain Kevin Pietersen as part of its presentation and analysis team for the ICC World Twenty20, and former Indian captain Rahul Dravid in its ICC World Twenty20 programming.

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to fans across multiple platforms.

ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.


CONTACT DETAILS
Sameer Bajaj, ESPN Software India Pvt Ltd, +91 9811222700, sameerb@espnstar.co.in
Supriya Gupta, ESPN Software India Pvt Ltd, +91 9899552515, supriyaG@espnstar.co.in
Monish Mazumdar, IPAN H+K Strategies, +91 9810542491, Monish.Mazumdar@hkstrategies.com
Sukriti Kalra, IPAN H+K Strategies, +91 9910393262, Sukriti.Kalra@hkstrategies.com

KEYWORDS
CONSUMER, SPORTS, BUSINESS SERVICES, MEDIA

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