BWI: ESPN STAR Sports Scores with Enhanced Studio Coverage of the Spanish La Liga BBVA with SKY Sports

Press release from Business Wire India
Source: ESPN STAR Sports
Thursday, October 04, 2012 02:42 PM IST (09:12 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Business services, Major diversified industrial groups, Media & entertainment, Sports
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ESPN STAR Sports Scores with Enhanced Studio Coverage of the Spanish La Liga BBVA with SKY Sports
This weekend's coverage of El Clasico to feature SKY Sports football experts Scott Minto, and Roberto Martinez

New Delhi, Delhi, India, Thursday, October 04, 2012 -- (Business Wire India) -- ESPN STAR Sports (ESS), announced that it will boost its coverage of the Spanish La Liga BBVA starting this weekend by featuring the world-renowned studio presentation from SKY Sports on the Spanish league, beginning with the highly anticipated El Clasico match between Barcelona and Real Madrid on 8 October.

Fans can look forward to the most compelling coverage of the Liga BBVA as Asia's top sports content provider will include SKY Sports studio presentations for the leagues' matches, featuring match previews and reviews of key matches from current and former managers, as well as professional players.

Familiar names such as ex-Chelsea player Scott Minto will lead the studio presentation, along with Roberto Martinez, Wigan Athletic's manager, to provide expert analysis and insights.

For El Clasico, viewers will enjoy engaging match commentaries by Rob Palmer, senior SKY Sports commentator, along with former Tottenham Hotspur and Real Mallorca striker, as well as ESPN STAR Sports' Spanish football expert, Gerry Armstrong from Camp Nou.

Fans can also look forward to a stellar line-up of guests throughout the season that will include recognisable names such as former Liverpool and Valencia manager Rafa Benitez, ex Liga BBVA stars such as Real Madrid's Michel Salgado, Barcelona's Albert Ferrer, former Real Madrid manager John Toshack and renowned Spanish Journalist Guillem Balague.

Said Peter Hutton, Managing Director, ESPN STAR Sports', "We're very pleased to announce a long term co-operation with SKY Sports. Their coverage of the Liga BBVA has always been excellent, and to have analysis from experts who really know the Spanish game is ideal for us."

Fans can catch the new and enhanced presentation of El Clasico on STAR Sports on 8 October, 1.30am, just before the match.

This weekend's El Clasico marks the 164th time the title contenders Barcelona and Real Madrid face each other. The pair first met in 1929, where Real Madrid beat Barcelona 2-1 and since then, Real Madrid has narrowly taken the upper hand with 50 victories, over Barcelona's 47. Many of the best football players in the world will feature in this dramatic tie, including: FIFA Ballon d'Or winners Lionel Messi and Cristiano Ronaldo, as well as the majority of Spain's FIFA World Cup winners. Real Madrid, the current La Liga Champions, have had a disastrous start to the season so far, and are currently eight points behind leaders Barcelona who have won all six of their games.

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to fans across multiple platforms.

ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 26 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.



CONTACT DETAILS
Sameer Bajaj, ESPN Software India Pvt Ltd, +91 9811222700, sameerb@espnstar.co.in
Supriya Gupta, ESPN Software India Pvt Ltd, +91 9899552515, supriyaG@espnstar.co.in
Monish Mazumdar, IPAN Hill+Knowlton Strategies, +91 9810542491, Monish.Mazumdar@hkstrategies.com
Sukriti Kalra, IPAN Hill+Knowlton Strategies, +91 9910393262, Sukriti.Kalra@hkstrategies.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, GROUPS, MEDIA

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