BWI: fashionandyou.com Introduces Eco-friendly Packaging as a Salute to Mother Earth

Press release from Business Wire India
Source: Fashion And You
Tuesday, August 07, 2012 12:41 PM IST (07:11 AM GMT)
Editors: General: Consumer interest, Environment, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Information technology; Technology
--------------------------------------------------
fashionandyou.com Introduces Eco-friendly Packaging as a Salute to Mother Earth


New Delhi, Delhi, India, Tuesday, August 07, 2012 -- (Business Wire India) -- FashionAndYou, India's leading online fashion and lifestyle store, in a progressive 'go green' initiative has introduced durable and eco-friendly packaging for its products. Without compromising on quality, the improvised packaging uses original material that is both strong and sleek.

The packaging utilizes recycled original craft paper which is highly exclusive, thick and comes with a better finish. Remember the brown paper used to cover books back in school! This tenacious paper, usually used for envelopes these days, is sure to invoke a whiff of nostalgia.

Trivikram Thakore, Marketing Director, fashionandyou.com elaborates, "We have raised the bar when it comes to the standard of packaging by doing away with multiple and unnecessary layers used during the packaging process. As an environmentally conscious brand, this is part of FashionAndYou's futuristic efforts to contribute towards a naturally clean environment."

About fashionandyou.com

As India's #1 private sales website fashionandyou.com is a leader in the Indian Online Fashion, Luxury & Lifestyle space. fashionandyou.com is amongst the top e-commerce companies in India. It is a members' only private sales club, which partners with high fashion and luxury brands across fashion apparel, designer wear, handbags, footwear, watches, jewellery, fragrances and home décor. It holds 15+ new sale events per day on www.fashionandyou.com.

fashionandyou.com boasts of one of the biggest social media footprints for e-retailers in India with a million plus fan base on Facebook. It is the first private online shopping club to achieve this milestone in the fashion and lifestyle segment worldwide.

Since its inception, fashionandyou.com has been grown at a remarkable pace with 3.6 million members and growing in its 2 years of operation. It delivers to over 1200 locations pan India and employs more than 800 people spread across offices and distribution centres in Gurgaon, Mumbai, Bangalore, Hyderabad and Calcutta.



CONTACT DETAILS
Usha Rai, Fashionandyou.com, +91 9871761932

KEYWORDS
CONSUMER, ENVIRONMENT, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CLOTHING, IT, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com