Source: Business Wire
Wednesday, July 11, 2012 10:41 AM IST (05:11 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Information technology, Telecommunications; Technology
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(BW)(GROUP-FMG)Mark Inskip Appointed as Managing Director, Europe at Group FMG
London, United Kingdom and United States, Wednesday, July 11, 2012 -- (Business Wire India) --
Dilip Keshu, Global CEO, Group FMG has announced the appointment of Mark Inskip as Managing Director of Europe for the company.
Inskip will be responsible for managing Group FMG's European operations, which include business development, technology and operational leadership roles as well as overall responsibility for the P&L in the region. "Mark's experience and past leadership roles - as a client, a consultant and as part of a leading global agency - will help accelerate our strategic agenda, namely our growth in Europe and globally with some brands who have engaged us already," said Keshu.
Inskip joins from Ogilvy & Mather where he worked closely with Ogilvy's largest clients on some of their most complex problems in his role as Regional Director of Consulting. Prior to joining Ogilvy, Inskip was at Accenture where he led the creation of the Digital Marketing Consultancy. He began his career as a marketer in the automotive industry back in the mid 90's and has since worked with the likes of Centrica, The Mortgage Lender and British Gas.
Commenting on his appointment, he said, "I am delighted to be joining Group FMG at such an exciting time. The demand for high quality & highly agile digital assets is only set to accelerate even further and I believe Group FMG is uniquely placed to be a driving force in the creation of this multi-channel content for clients. Our technology assets, India Center Of Excellence and the team we have here mean we can deliver at a pace, reliability and cost few can come close to, let alone match. I am looking forward to working with the team to lead our market expansion across the European region."
Group FMG has a deep-rooted history with a reputation of excellence in producing rich media digital assets that are suitable for multi-channel consumption and commerce enablement, for companies across the USA, Europe and Asia. To guide brands through change brought upon by new channels such as social and mobile, Group FMG offers marketing consulting services that help brand uniformity across traditional and new channels, from packaging to digital through social and mobile. The company works with leading brands directly and also serves as a production studio to agencies.
About Group FMG
Group FMG is a global provider of high impact marketing & media solutions; a new-age agency that integrates consulting, content and [e/m] commerce. Group FMG is focused on delivering digital transformation through a unique globally balanced delivery model that offers local knowledge, domain skills, technology enablers and cost savings, fulfilling marketing ROI imperatives and building strategic long-term client relationships. Group FMG is headquartered in New York, with offices in London and Chennai.
At its essence, Group FMG creates rich media content that can be carried across all major channels - digital, social, mobile, advertising, packaging & POS, gaming, and broadcast - with a view to enable [e/m] commerce where appropriate. Group FMG has delivered successful, award-winning, world-class marketing campaigns and media production services across various platforms including: print, mobile, tablets, interactive magazines, e-books, catalogues, e-commerce solutions, digital shop fronts, portals, websites, videos and loyalty programs. Industry accolades include a BIMA Award, DOPE Award, Webby Award, AOP Shortlist, DBA Effectiveness Award for Pepsi Max, placement in the Top 100 Design Groups and ranking within the top 100 on the NMA list, among others.
Global 1000 clients include, Sears, Staples, Pepsi, Boots, Harrods, Boden, Disney, Reader's Digest, Penguin, Harper Collins, BBC, Haymarket, AMI among media & publishing; IBM, Yahoo!, Microsoft, Sony among technology; TAG Heuer, The Limited, Stuart Weitzman, Salvatore Ferragamo, Nanette Lepore, Net-a-Porter, Lord & Taylor, Uniqlo, Kenneth Cole, Matthew Williamson and LK Bennett among retail/luxury and fashion; and Sandals among travel & hospitality.
Group FMG is funded by India Value Fund Advisors (IVFA), a leading private equity fund, and Zodius Advisors, a growth capital and build-out company. The management comprises of an international team of entrepreneurial leaders with deep experience in creating large global businesses. For more information see http://www.groupfmg.com.
CONTACT DETAILS
CONTACTS :
Group FMG
Lavanya Kurup, +91 98450 25481
lavanya.kurup@groupfmg.com
KEYWORDS
CONSUMER, MARKETING, IT, TELECOMMUNICATIONS, TECHNOLOGY
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