BWI: Haier India Launches its New Range of Smart Water Heaters

Press release from Business Wire India
Source: Haier India
Monday, July 16, 2012 02:09 PM IST (08:39 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Major diversified industrial groups, Retailers; Technology
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Haier India Launches its New Range of Smart Water Heaters


New Delhi, Delhi, India, Monday, July 16, 2012 -- (Business Wire India) -- Haier, one of the largest Home Appliances & Consumer Electronics brand, globally, and World's No.1 brand in major appliances, launched their new range of water heaters. The all new range has been launched under the global brand theme of EcoLife, it not only adds an attractive touch to your modern day bathroom but also reflects advance innovation in water-heating control technology.

Specially designed for consumer expediency for all seasons, the new offering is a result of extensive research of Indian market & consumer needs. This new range comes with Summer Winter mode including two preset temperatures 50 degree for summer and 75 degree for winter. It also has a Digital temperature display; the digital panel shows real time temperature movement for customer convenience.

Mr. Eric Braganza, President, Haier India said, "We at Haier are proud of our strong customer connect, which inspires us to break new barriers in consumer relevant innovation, we have taken the next step ahead and introduced a new range of Water heaters , the E - Precis Series - a innovative solution that delivers real and meaningful consumer benefits."

The new water heater range by Haier India is the first water heater with digital controls in a metal body product and comes with 8 bar high pressure rating, ideal for high rising buildings and pump applications. It has 4 years guarantee on product and 7 years guarantee on inner tank, the best in Water Heater industry. Haier is the first brand to introduce it water heaters with certification standard confirming to IPX4 grade coating thereby ensuring long life and corrosion resistance to these products. Haier also launched It's new model of 6 ltr product. The E - précis will be available in 2 capacities of 15 & 25 Ltrs. and is priced between the range of (MRP) Rs 6,350 to Rs 9,275.

Over the year's Haier has created a niche in the Indian market through its world class products and has won prestigious accolades worldwide. Haier has been setting the standards in the Indian Industry by bringing in new technology, enhancing the aesthetics, quality, durability and performance of the product. Currently, Haier products are available across 4500 retail outlets across the country.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 20.7 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier's corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company's product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.


To view the photograph, please click on the link given below:
Haier India's Water Hearters ES15VED (H) & ES25V-ED(H)
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/ES15VED_(H)_ES25V_ED(H)_(3).JPG
ES15VED_(H)_ES25V_ED(H)_(3).JPG


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CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, GROUPS, RETAIL, TECHNOLOGY

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