BWI: Häfele India Launches An Exclusive Hafele Design Studio, “Varun’s Innovations”

Press release from Business Wire India
Source: Häfele
Friday, July 20, 2012 10:00 AM IST (04:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Retailers; Technology
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Häfele India Launches An Exclusive Hafele Design Studio, "Varun's Innovations"


Mumbai, Maharashtra, India, Friday, July 20, 2012 -- (Business Wire India) -- Häfele India launches an exclusive Hafele Design studio, "Varun's Innovation" in Bangalore. Varun Innovations is one of the latest destination and one Stop shop for complete interior hardware solutions, appliances, lighting and sanitary designs from Hafele. In collaboration with Mr. Ram of Varun's Innovation, Häfele India has launched the Häfele Design Studio spread across approximately 4800 sqft located in the heart of the city of Bangalore.

With Hafele as the hardware partner, Varun's Innovation will feature not just the complete range of Interior Fittings but will also host kitchen appliances, lighting and sanitary from the house of Hafele. The design studio will enable customers to touch and feel the fittings in application before purchasing them. It will also give customers a complete overview and enable them to make an informed decision which fittings will best suit their individual situation. With the exclusive design studio, Hafele has created a chain of uniform, high quality Häfele branded retail outlets across the country through franchisees.

Commenting on the launch of Varun Innovations, Ms Sybille Thierer, Chairwoman & MD, Häfele GmbH & Co KG says, "The main objective of this concept is to provide our customers with comprehensive geographical access to Häfele products in world class retail environments. The Hafele design studio, will give the customers a first hand feel of the products before they purchase it. Functionality is how we think; functionality is what we make and functionality is what we sell. Häfele is proud to introduce this quality to the Indian market through Varun's Innovations."

Commenting on the Hafele design studio, Mr. Jürgen Wolf, Managing director, Häfele India Pvt. Ltd says, "With the launch of this design studio Hafele is committed to identify and understand the specific needs of our customers across segments and provide them with desired benefits. All Häfele products stand for quality and design keeping their functionality at the top of the mind.

About Häfele:

Häfele set foot in India in 2001 as a liaison office essentially handling Hospitality projects for its line of Access Control Systems - Dialock. The growing hardware demand and the increasing architectural maturity motivated the company to start full commercial operations in India in 2003 as a wholly owned subsidiary by the name, Häfele India Pvt. Ltd. With its head office in Mumbai, 6 regional offices with Design Centers in all major metros and sales presence across the country, Häfele India has, over the last 8 years, acquired a leading position in the Indian Architectural Hardware Industry. Backed by the encouragement and constant motivation of Mr. Jürgen Wolf, Managing Director, employees at Häfele take responsibility for their learning. Häfele India lays pride in its diverse range of quality products, well-networked channel partners and unmatched service to customers. In addition to this, the subsidiary is the sole distributor in India, since 2004, to BLUM - an Austrian kitchen fittings manufacturer and world leader.
Today, Häfele India employs over 300 people who cater to a wide customer base with the help of an efficient distribution network, comprehensive logistics system and a sophisticated warehouse located in Mumbai.

Varun's Innovations - Hafele Hardware Partner
#144, 1st Main Road,
Opp. CTO Seshadripuram,
Bangalore 560020
Karnataka
Tel: 080 23445759, 23317084

For more information visit http://www.hafeleindia.com

To view the photograph, please click on the link given below:
Ms Sybille Thierer, Chairwoman & MD, Häfele GmbH & Co KG and Mr.Jürgen Wolf, Managing director,Häfele India Pvt. Ltd
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/_MG_5235.jpg
Ms Sybille Thierer, Chairwoman & MD, Häfele GmbH & Co KG and Mr.Jürgen Wolf, Managing director,Häfele India Pvt. Ltd


CONTACT DETAILS
Nawzer Kerawala, Synergy Public Relations, nawzer@synergypr.org
Salome Suthkatti, Hafele India Pvt Ltd, +91 (22) 61426100

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, RETAIL, TECHNOLOGY

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