BWI: ESPN STAR Sports Launches “My Country, My Cheer” Facebook Application for Fans to Shout out their Support for their Country’s Athletes

Press release from Business Wire India
Source: ESPN STAR Sports
Tuesday, July 03, 2012 01:55 PM IST (08:25 AM GMT)
Editors: General: Consumer interest, Sports; Business: Business services, Media & entertainment, Sports
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ESPN STAR Sports Launches "My Country, My Cheer" Facebook Application for Fans to Shout out their Support for their Country's Athletes
IT'S TIME TO CHEER FOR INDIA!

New Delhi, Delhi, India, Tuesday, July 03, 2012 -- (Business Wire India) -- With just less than a month to go before the world's biggest sporting event, India sports fans can showcase and share their support for their national athletes with ESPN STAR Sports' launch of the "My Country, My Cheer" Facebook application. Launched today to welcome the countdown to the London 2012 Olympic Games, the application is hosted on www.facebook.com/espnstarsports, and enables visitors to post words of encouragement for their Olympic Games representatives.

In addition to providing a platform to cheer on the Olympians, the application also provides a detailed programme schedule for the lead up, and duration of the Games, to ensure that no sports fan misses any of their favourite athletes or Olympic Games moments!

Visitors to ESPN STAR Sports' Facebook page are able to navigate to the "My Country, My Cheer" application, where they will land on their country page, which features a visual made up of 'pixels'. There, they can pick one of the pixels from the visual on which they can post their well-wishes. From there, the pixel will display the user's Facebook profile picture within the visual itself. Users can also share their cheers on their individual Facebook walls, invite their friends to participate, and also tweet about it.

Not only will the "My Country, My Cheer" application gives supporters the chance to show their support for their athletes and teams, they can also win exclusive ESPN STAR Sports London 2012 prizes for writing the most creative and passionate cheer. Official London 2012 premiums from ESPN STAR Sports include exclusive Games lapel pins, caps, t-shirts and more. Winners will be announced daily and will be notified via email.

The launch of the "My Country, My Cheer" Facebook application is just one of the many digital activities ESPN STAR Sports has lined up in the lead up to the world's most highly-anticipated event on television. Another key activity includes a dedicated London 2012 Olympic Games page on the ESPN STAR Sports website, www.espnstar.com/london2012, featuring all the top news, videos, TV programme schedules and Games highlights.

In addition, ESPN STAR Sports continues to build up the hype towards the Games by broadcasting top class Olympic Games archive programming, showcasing glittering memorable moments and dramatic stories of Olympics victory from over 30,000 hours of historical footage chronicling the last two decades of the Games.

As an official broadcaster of the London 2012 Olympic Games, ESPN STAR Sports, will offer the biggest ever and most extensive broadcast of the Olympic Games with more than 1,200 hours of coverage across three channels. This includes round-the-clock coverage on ESPN, STAR Sports and ESPN HD during the Games.

ESPN STAR Sports secured the exclusive non-standard television rights including cable & satellite television from the International Olympic Committee for the Vancouver 2010 and London 2012 Olympic Games for 22 countries across the Indian subcontinent and South East Asia. The London 2012 Games will be the biggest sporting event this summer given the immense viewer interest across Asia. The highly anticipated event is expected to receive robust viewership, covering 302 events in 26 sports, and feature over 10,000 athletes from more than 200 countries around the world.

So what are you waiting for? Visit www.facebook.com/espnstarsports and cheer on your athletes!

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to fans across multiple platforms.

ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.


CONTACT DETAILS
Sameer Bajaj, ESPN Software India Pvt Ltd, +91 9811222700, sameerb@espnstar.co.in
Supriya Gupta, ESPN Software India Pvt Ltd, +91 9899552515, supriyaG@espnstar.co.in
Sukriti Kalra, IPAN Hill and Knowlton, +91 9910393262, skalra@ipanhillandknowlton.com

KEYWORDS
CONSUMER, SPORTS, BUSINESS SERVICES, MEDIA

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