BWI: Rupa Announces a Scintillating Book Series

Press release from Business Wire India
Source: Rupa Publications
Wednesday, April 04, 2012 11:20 AM IST (05:50 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Publishing & printing, Retailers
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Rupa Announces a Scintillating Book Series


New Delhi, Delhi, India, Wednesday, April 04, 2012 -- (Business Wire India) -- Rupa Publications is delighted to announce the launch of Horn OK Please: Hopping to Conclusions, the first title in author Kartik Iyengar's five-book series. Horn Ok Please: Hopping to Conclusions, has enthralled readers with its dollops of irreverent humor, and quirky narrative style, replete with vignettes of his cross-country adventures with friends.

The bestseller is scheduled to be followed by four more titles in the Horn OK Please series:

Horn OK Please -The Scrotum Scrolls;
Horn OK Please - Pobody's Nerfect;
Horn OK Please- 69 Palms;
Horn OK Please -Supernova.

Alongside Rupa Publications' marketing and distribution muscle, the sales for this book, and the rest in the series, will also be driven by social-media and online sales.

Praise for Horn OK Please: Hopping to Conclusions:

'Driving across India, treating those they meet in a straightforward way, Kartik Iyengar and Rohit Tiwari's natural openness and humorous attitude have created a positive atmosphere of friendship and cooperation. May this book of their trip be a great success.' -The Dalai Lama

'In this very enjoyable book, you get to see the underbelly of India, its funniest moments and its unique ethos.' -The Times of India

The first book in the series follows compulsive road hogs, Chief Redbull, Goose Goldsmith and Derek Demonia, as they navigate through a kaleidoscopic India in their beloved SUV, 'Motormouth'. The daredevils embark on a full Monty, cross-country road trip that forever alters their perception about India and Indians.

The subsequent titles in the Horn OK Please franchise will transport the readers to a variety of landscapes: from the extraterrestrial zone of aliens, the palaces of Rajasthan, and the jungles of the North-East, to the ghettos of South-East Asia.

The series promises to be a rollicking adventure, set to capture the imagination of a whole new generation of readers.

About the author:

Kartik Iyengar, besides being a successful corporate professional, is also an avid blogger, a self-proclaimed moron, an unlucky Las Vegas loser, a compulsive road hog, and an adrenaline junkie who has tried everything from scuba diving to bungee jumping. A heavy metal maniac, he has thousands of hyperactive "hopper" fans on Facebook: http://www.facebook.com/hopfans

Photography credits: Thanks to Pramod and Divya at www.facebook.com/pramodnairphotography and http://www.flickr.com/photos/divasmagic

To view the photographs, please click on the links below:
Fans of HOP
Book Cover
For picture(s)/data to illustrate this release click below:

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Fans of HOP
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Book Cover


CONTACT DETAILS
Ashutosh Bhuradia, Rupa Publications, +91 (114) 992 6648/+91 8527 944 975, ashutoshbhuradia@rupapublications.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, PUBLISHING, RETAIL

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