BWI: ESPN STAR Sports Revs Up Motorsports Content with 2 Wheels

Press release from Business Wire India
Source: ESPN STAR Sports
Wednesday, April 18, 2012 01:44 PM IST (08:14 AM GMT)
Editors: General: Consumer interest, Sports; Business: Automotives, Business services, Media & entertainment, Sports; Automotive
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ESPN STAR Sports Revs Up Motorsports Content with 2 Wheels
New Motorcycle Racing Programme Launched for Asian Viewers

New Delhi, Delhi, India, Wednesday, April 18, 2012 -- (Business Wire India) -- With robust interest in motorcycle racing across Asia, ESPN STAR Sports (ESS) has boosted its coverage of the sport by introducing a new motorsports racing programme 2 Wheels, targeted at motor-cycle racing enthusiasts.

The programme focuses on premier motorcycle racing series - covering MotoGP and SuperBike World Championships - as well as a variety of bike racing genres including as SuperEnduro endurance racing and off road racing such as X-Trial World Championships.

Hosted by Paula Malai Ali, viewers can enjoy 30 minutes of features news updates from around the world, race previews and analysis, and interviews with motorsports biggest names such as Valentino Rossi, Casey Stoner, Nicky Hayden and Jorge Lorenzo. Besides adrenalin-pumping races, the programme injects light-hearted segments such as 'Inside the Helmet' with personality driven interviews with the riders on and off the tracks, and games in 'Clutch Time'. It also throws spotlight on motorcycle enthusiasts across Southeast Asia to showcase their customised two wheelers in 'Me and My Bike'.

Launched in conjunction with the current MotoGP season, this latest programme offering from ESS cements its role as the home of motorsports in Asia. The show is scheduled every Thursday at 8:00pm on STAR Sports in India.

Said Craig Dobbs, Executive Vice President, Programming and Production, "We have witnessed a growth in traction for the moto-racing genre, and the new programme aims to tap into the robust viewership across Asia for premier motorcycle races. While we continue to build on our growing portfolio of motorsports content, we see the need to present shows that appeal to motorcycle racing fans. This firmly demonstrates our continuous effort to serve our sports fans, while offering an excellent promotional platform for potential advertisers."

Last year, ESPN STAR Sports continued its partnership with Dorna Sports S.L. to broadcast the MotoGP World Championship on multiple distribution platforms across 24 countries in Asia*, continuing its coverage of the premier motorcycle road racing Championship to 2016. In addition, ESS also showcases the SuperBike World Championship, and a host of FIM moto racing World Championships such as FIM Ice Racing World Championship, FIM Trial World Championship, FIM X-Trial World Championship, Maxxis FIM Enduro World Championships, FIM Sidecar World Championship and much more.

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to viewers via its encrypted pay-TV services.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet the diverse needs of Asian sports fans.

ESPN STAR Sports' networks cover 24 countries, showcasing world-class premier sports programming to Asian viewers. This includes ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN Indonesia, ESPN SEA, ESPN SEA 2, ESPN Taiwan, SBS ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2, STAR Sports Taiwan, STAR Sports Indonesia, STAR Cricket, ESPNEWS, ESPN HD (Malaysia), ESPN HD (SEA), ESPN HD (Taiwan), ESPN HD (India), STAR Cricket HD, ESPN Player (Singapore), ESPN Player (Hong Kong) and ESPN Player (Malaysia).

ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. ESPN Player, a revolutionary broadband network offers users with anytime, anywhere access to live world-class sports content, delivers real time in-game stats and scoreboards, and a fully interactive experience for users to enjoy their viewing experience with other sport fans online. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of users providing them with in-depth sports news, results and competitions. mobileESPN offers a combination of specially produced video news clips, in-depth news coverage and analysis for sport fans constantly on the move. On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events across Asia.

To view the photograph, please click on the link given below:

Paula Malai Ali_2 Wheels
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/14(4).jpg
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CONTACT DETAILS
Sameer Bajaj, Associate Director, Corporate Communications, ESPN Software India Pvt Ltd, +91 9811222700, sameerb@espnstar.co.in
Sukriti Kalra, IPAN Hill & Knowlton, +91 9910393262, skalra@ipanhillandknowlton.com

KEYWORDS
CONSUMER, SPORTS, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, AUTOMOTIVE

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