Wednesday, March 28, 2012

BWI: Unlock a Ducati Monster with Shell Advance

Press release from Business Wire India
Source: Shell Lubricants
Wednesday, March 28, 2012 01:56 PM IST (08:26 AM GMT)
Editors: General: Consumer interest; Business: Automotives, Business services, Energy companies, Media & entertainment; Automotive
Unlock a Ducati Monster with Shell Advance

New Delhi, Delhi, India, Wednesday, March 28, 2012 -- (Business Wire India) -- -- An exclusive opportunity for customers of Shell Advance Motorcycle Oils to unlock a Brand New Ducati Monster 795
-- 12 other bikes and assured cash prizes on offer
-- Offer available on its range of Shell Advance AX5 motorcycle Oils

Shell Lubricants, the global market leader in lubricants, has announced the launch of a unique and exciting campaign exclusively for its customers with its range of motorcycle oils - Shell Advance. Aptly titled - "Will your lucky key unlock a Ducati", this promotion offers a never before opportunity to its customers to win a Ducati Monster 795 , along with a host of other gifts on offer like assured cash or 12 other bikes. To win a chance, customers need to purchase a pack of Shell Advance AX5 (900 ml or 1L ), scratch the label and a lucky few who get an exclusive key need to sms the unique code on the key to 58888. This offer is valid till 30th June , 2012.

"Shell Lubricants has always strived to offer unique experiences to its customers through its promotions and initiatives. This latest Shell Advance promotion builds on the success of the past two years. 2009's 'Can You Keep Up with Me?" and the 'Shell Advance Seven Riding Wonders of the World' have helped to bring Shell Advance closer to bikers. This years' 'Will your lucky key unlock a Ducati" promotion will give more reasons for bikers to try Shell Advance in their engines" said Mr. Nitin Prasad, Country Head - Lubricants, Shell India Markets Pvt. Ltd.

Shell Advance's latest campaign is a path-breaking initiative as no brand in this category has ever offered a Ducati Monster 795 or 12 other bikes as a part of promotional campaigns. There are simultaneous trade offers for dealers & workshops.

Alongside our commitment to Shell Advance users the world over, Shell and Ducati have a commitment to each other and work hand-in-hand to deliver increased performance and efficiency in all road and race products. So whether you're Valentino Rossi challenging for the top step of the podium or taking your motorcycle to work, Shell Advance's RCE (Responsiveness, Control and Enjoyment) technology will help you along the way.


Shell has been one of the world leaders in motor oil research for nearly 100 years, always at the sharp end of motorsport. Shell's technical partnership with Ducati has been instrumental in the development of Shell Advance, the only motor oil recommended by Ducati. Shell Advance helps bikes to stay in peak condition and makes them respond to the slightest touch and enables bikers to continue to feel a deep sense of joy and energy from their bike. The Shell Advance range is available in four clearly tiered and easily differentiated products designed for specific types of bikes and varying performance requirements.

About Shell Lubricants

The term 'Shell Lubricants' collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to mining and power generation to commercial transport. Shell's portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella T, Shell Helix, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube®. Shell has leading lubricants research centres around the world: in Germany, Japan, UK, and the US, plus a new presence in India. For the fifth consecutive year, Shell is the number one global lubricants supplier - selling more lubricants in 2010 than any other company in the world, with a 13% share of the market i volume terms (according to Independent worldwide consulting and research firm, Kline & Company).

About Shell Lubricants India

Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants' India operations demonstrate Shell's long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants' customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.

Pallavi Sharma, 20:20 MSL, +91 8447720042,


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