BWI: Fabindia to Retail its Products on Myntra.com

Press release from Business Wire India
Source: Myntra
Thursday, March 22, 2012 03:34 PM IST (10:04 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Information technology, Retailers; Technology
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Fabindia to Retail its Products on Myntra.com


Bangalore, Karnataka, India, Thursday, March 22, 2012 -- (Business Wire India) -- Fabindia, India's largest private retail brand of craft based products has tied up with Myntra.com to retail its products online.

Myntra.com, the largest online destination for fashion and lifestyle products in the country will retail 26 product categories from Fabindia via its online platform www.myntra.com/fabindia. These will include men's wear, women's wear, kids wear and accessories.

Fabindia is a 50 year old mainstream retail company that specializes in natural, craft-based, contemporary and affordable products made from traditional techniques, skills and hand-based processes. Currently, Fabindia retails its products through its 149 outlets across 64 cities in India.

Myntra has become the preferred online shopping destination for over 1.2 million registered users with over 5000 transactions daily. This association comes as a strategic move for Fabindia to reach out to Myntra's growing customer base and make available its products to a larger audience across the country.

Speaking on the association, Mukesh Bansal, Founder and CEO, Myntra.com, said, "Fabindia has created a niche for its products in the Indian market for over 50 years with its trademark handloom fabrics and apparels designed for urban tastes. This association will help over 2,00,000 daily visitors from over 10,000 zip codes across the country have 24×7 access to the latest Fabindia products on Myntra.com."

Myntra.com will showcase the largest collection of Men's ethnic wear, wide range of sarees, contemporary jewelry and the widest range of dupattas from Fabindia. Products will be shipped to shoppers across 10,000 zip codes free of charge with an option of paying cash on delivery.

About Fabindia:
With 149 stores across 64 cities in India and eight international stores, Fabindia Overseas Private Limited is India's largest retail platform for a wide range of products produced by artisans living largely in rural areas. Our endeavour is to blend indigenous craft techniques with contemporary designs in order to present aesthetic and affordable hand crafted products to today's consumers using natural materials and fibres.

The product range extends from a large variety of garments for men, women, teens and children to home furnishing, floor covering, furniture, gift-ware, jewellery, organic food and personal care products.

Fabindia also provides online B2C shopping facilities to support customers across 33 countries, including India.
www.fabindia.com

About Myntra.com:
Myntra.com is among the top e-commerce companies in India and is the largest online retailer of fashion and lifestyle products. Myntra has tied up with top fashion and lifestyle brands in the country such as Nike, Reebok, Puma, Lee, Levis, Wrangler, Arrow, Provogue, Jealous 21, Biba, Global Desi, UCB, US Polo etc. to offer a wide range in latest branded fashion and lifestyle wear.

Myntra was started by a group of IIT/IIM graduates in 2007. Myntra is headquartered in Bangalore and has been funded by top tier Venture Capital funds like Tiger Global, IndoUS, IDG & Accel Partners.



CONTACT DETAILS
Zachariah Zerin, Media Moments, +91 9886065257, zachariah@mediamoments.in
Akshat Shrivastava, Media Moments, +91 9535539145, akshat@mediamoments.in
Neha Arora, Fabindia, +91 9311189995, communications@fabindia.net
Brian Ammanna, Myntra.com, +91 9886101005, brian.a@myntra.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CLOTHING, IT, RETAIL, TECHNOLOGY

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