BWI: Medico.in (http://www.medico.in/en-in) – India’s New Health Reference Community Portal

Press release from Business Wire India
Source: Medico.in
Wednesday, February 01, 2012 06:00 PM IST (12:30 PM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Advertising, PR & marketing, Household & personal care products & services, Information technology; Technology; Healthcare
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Medico.in (http://www.medico.in/en-in) - India's New Health Reference Community Portal


New Delhi, Delhi, India, Wednesday, February 01, 2012 -- (Business Wire India) -- Medico.com, Inc., a global health-focused Internet company, has launched Medico.in, a platform for consumers to find health information, and to become well-informed and active drivers of their own health. The platform will have high quality health reference information, community features, and a powerful question and answer platform that will allow the user to learn from the experience of others. Medico.in is free for users to share information, and to ask and answer questions.

"With the launch of Medico.in ( http://www.medico.in/en-in), we will be providing highly informative and locally relevant health information to our users across India. I hope our usersin India will use our platform to share their knowledge and learn from the experiences of others with similar concerns. I expect the platform to be very valuable to our Indian audience," says Elan Dekel, Founder and CEO of Medico.com Inc.

"There a number of healthcare information portals in the US like WebMD. However, there are very fewonline health platformsavailable for rest of the world that arelocally relevant and easily accessible. Medico is set to change that, and it goes beyond just being a health portal to include an engaging Q&A based community of local citizens, local healthcare providers and experts. We are thrilled to have partnered with Elan and team as part of our seed funding program and to see the launch of the platform in Spain, Brazil and now in India.I am sure thatMedico.in is well poised to grow into the "go to" health care site that Indian consumers trust,"says JishnuBhattacharjee of Nexus Capital.

Most of the health-related content that is available online is generic and does not address the local health concerns of India. As a platform, Medico.in will be creating the communities and resources which would provide information on specific health topics as well as local concerns. Thus, Medico.in is a first of a kind platform for the Indian audience.

Medico.in contains high quality health reference information, including over 4000articles on diseases and conditions,. It also offers community features and a Q&A platform organized around focused health topics such as diabetes, heart disease and plastic surgery.

About Medico.in

Medico.in is part of Medico.com, Inc., which is backed by leading venture capital firms such as Nexus Venture Partners,First Round Capital, FirstMark Capital, Greylock, and prominent angel investors including David Friedberg (CEO of Weatherbill), FabriceGrinda (CEO of OLX), Jason Harinstein (SVP of Corporate Development at Groupon), Geoff Judge (Co-Founder 24/7 Real Media), and Jose Marin. Medico.com was founded by Elan Dekel, who was previously at Google, where he was the Head of Product for Eastern Europe, Middle East and Africa.



CONTACT DETAILS
Kanika Chhabra, Value 360 Communications, +91 (11) 46658888, kanika@value360india.com

KEYWORDS
CONSUMER, LIFESTYLE, PEOPLE, MARKETING, HOUSEHOLD, IT, TECHNOLOGY, HEALTHCARE

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