BWI: element14 Offers Several Secrets to Fire Up the Heart of Innovation

Press release from Business Wire India
Source: element14
Tuesday, February 07, 2012 10:00 AM IST (04:30 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
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element14 Offers Several Secrets to Fire Up the Heart of Innovation
E-commerce customers in Asia Pacific show their attraction to element14 sites with daily visits, increased sales and engagement

Bangalore, Karnataka, India, Tuesday, February 07, 2012 -- (Business Wire India) -- element14 (formerly Farnell), the first electronic component distributor that fuses commerce and community plunges headfirst into the spirit of Valentine's Day and unveils a list of key secrets that engineers in Asia Pacific will swoon over.

Presenting the most-loved products from over 3,500 coveted suppliers, its award-winning website has embraced the latest tools for online search, mobile browsing and page design. The site guarantees a great browsing and search experience with improved product sorting, plus new content and social media capabilities. Its attractive web catalogue 'element14 Features', showcases the best new products and solutions, along with articles and engaging training modules in each edition.

"Our customers have responded enthusiastically to our continual refinements for more seductive product offerings. Most recently, a special effort to deepen the relationship with customers whom we have not engaged as extensively with, has shown exceptional results", said Marc Grange, Head of Product Marketing, element14 Asia-Pacific. "The increasing customer activities at element14, apparent from higher page views and order values we are receiving from customers have been rewarding to see. New sales highs are occurring on a monthly basis, and community membership has grown to over 77,000 with a record breaking 13,500 visits each day".

element14's Community is the online hub where engineers, electronics enthusiasts and experts gather and connect with one another through discussions that fuel inspiration for their latest innovative interests. The industry's first online television channel 'element14 TV', The Ben Heck Show and 'Ask an Expert' naturally lure design engineers who want to keep up-to-date on the latest hot topics. Within the element14 Community sites, the Knode - an intelligent online search and knowledge tool - is an engineers' ideal companion, helping them improve time to market and the quality of designs.

"Many customers have declared that they were instantly drawn to the Knode from its launch, and for some it was 'love at first sight' ", commented Uma Pingali, Director of Services Beyond Products, element14 Asia Pacific. "After familiarising themselves with the Knode, customers have shared they have a better appreciation for its particular divisions, resources and CadSoft services, and that they have become heavily reliant on the tool".

The electronics legislation page at element14, strikes the 'sweet spot' for engineers as the industry-leading, first-to-market complete resource. Whereas, the dedicated microsites on lighting, alternative energy, robotics and medical with its all-embracing listings of products, solutions and design resources are cutting edge and a sought after aide for any engineering specialist.

For more information about 'element14 Features', please visit http://in.element14.com/features

About element14

element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. It brings together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. When researching a new technology, designing an electronic product, or looking for parts to repair an existing system, they can rely on element14 to find the answers and parts they need to keep projects on the fast track, right from the start.

element14 is the operating business of Premier Farnell plc (LSE:pfl) in Asia Pacific.

For more information visit the website:

Australia: au.element14.com
China: cn.element14.com
Korea: kr.element14.com
Hong Kong: hk.element14.com
India: in.element14.com
Malaysia: my.element14.com
New Zealand: nz.element14.com
Philippines: ph.element14.com
Singapore: sg.element14.com
Taiwan: tw.element14.com
Thailand: th.element14.com

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers - an industry first ( www.element14.com). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts

-- Operations in 35 different countries
-- 4,100 employees
-- Over 2 million customer contacts in 156 industries
-- Over 3,500 leading suppliers
-- Over 400,000 products stocked with access to over four million more on demand
-- Global leader in legislation RoHS, WEEE, REACH

For more information visit the website at Premier Farnell.

For news updates from element14 visit:
Premier Farnell News Centre - www.premierfarnell.com/premier_farnell/publicrelations/
Twitter - @element14news; @element14
YouTube - element14
Or contact:
Email: pressoffice@premierfarnell.com



CONTACT DETAILS
Christina Loh, Communications, element14 Asia Pacific, +65 66718769 /66718759, cloh@element14.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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