BWI: Property Buyers in for a Double Bonanza at the Dubai Shopping Festival 2012

Press release from Business Wire India
Source: DAMAC Properties
Monday, January 09, 2012 12:10 PM IST (06:40 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Construction, Major diversified industrial groups, Media & entertainment, Real estate
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Property Buyers in for a Double Bonanza at the Dubai Shopping Festival 2012
DAMAC Properties to give away luxury cars like Lamborghini, BMW or MINI with property purchased during the festival

Mumbai, Maharashtra, India, Monday, January 09, 2012 -- (Business Wire India) -- Dubai Shopping Festival (DSF), the annual month long mega shopping and entertainment event, with the slogan 'One Family, One World, One Festival' will be held from January 5 to February 5, 2012. India is geared up for this edition of the DSF and as always, millions of Indians will be in Dubai during this period.

Indians planning to buy properties in Dubai are in for a pleasant surprise, courtesy DAMAC Properties, an internationally recognised, luxury-focused, high-end developer. Living up to the tradition of extravagant promotions during DSF, DAMAC Properties is giving away luxury cars such as Lamborghini, BMW or MINI with properties purchased during the month long festival.

DAMAC Properties is renowned for staging some of Dubai's most elaborate promotions, including giving away luxury apartments and even a private jet. "This isn't a gimmick, there's no catch, it's a simple consumer promotion aimed at driving sales by adding value. You buy a property in Dubai, you get a car" said Niall Mc Loughlin, Senior Vice President of DAMAC Properties.

To tie in with the shopping festival, DAMAC Properties has stands at Mall of the Emirates, Deira City Centre and at JBR on Fridays and Saturdays. At the mall locations, as well as the DAMAC's sales office at Ocean Heights in Dubai Marina, people will be able to enquire about the developer's range of available apartments, and the type of car that comes with them.

The promotion comes as DAMAC Properties registers the strongest demand in three years across its range of premium developments at Dubai Marina, Downtown Dubai and the DIFC.

The car given to each buyer is contingent on the value of the property, although it is possible to get a BMW with some 1-bedroom apartments. The Lamborghinis are reserved for penthouse apartments within DAMAC Properties' premium developments, including Ocean Heights, Burjside Boulevard and DAMAC Heights.

All cars will be delivered to the showroom in Dubai, and allowing for ordering and delivery times can be collected as soon as July, 2012.
"We have a range of quality residential, commercial and retail properties in Dubai which already offer phenomenal value, but with the added bonus of coming with a brand new, free car, we expect our sales to increase well during the DSF as people take up our extraordinary offer" Mc Loughlin commented.

"Demand for quality properties in Dubai is already strengthening, so we are very excited about the additional effect that giving away a brand new car will have on buyer behavior" Mc Loughlin mused.

Kicking off the New Year with an elaborate promotion is part of the company's strategy to build on the strong positive momentum, which has been growing over the past 12 months.

"2011 was actually a very positive year for us. We handed over a total of 21 buildings, successfully launched our Versace-branded residences in Saudi Arabia as well as our hospitality offering 'DAMAC Suites and Spa,' and have won a string of regional and international awards including being named 'Developer of the Year' in the Big Project BGreen Awards" said Mc Loughlin.

DAMAC Properties is an internationally recognised, luxury-focused, high-end developer. With a proven track record for delivering some of the most luxurious residential properties across the Middle East region, the developer is well capitalised and has the vision and momentum to provide solid investment opportunities for customers across all the markets in which it operates.

DAMAC Properties was established in 2002, as a private residential, leisure and commercial developer in Dubai and the Middle East. Since then, DAMAC Properties has expanded rapidly into North Africa, Jordan, Lebanon, Qatar and Saudi Arabia.

DAMAC Properties has completed ,b>36 buildings to date with 7374 units and spanning 13,132,484.00 sq feet with projects in Dubai such as The Crescent and Lago Vista at IMPZ, Executive Heights and Smart Heights in TECOM, Park Towers in the DIFC, Lake View and Lake Terrace at Jumeirah Lake Towers, Business Tower and XL Tower at Business Bay, Emirates Gardens and Tuscan Residences in Jumeirah Village and Ocean Heights, The Waves and Marina Terrace at the Dubai Marina.

DAMAC Properties also has a further 50 buildings at various stages of progress across the Middle East, North Africa region. These consist of 9849 units, spanning 16,886,151.00 sq feet.

In June 2010, DAMAC Properties further reinforced its position as a premium developer with the launch of DAMAC Tower in Beirut, Lebanon. A 28 storey iconic tower, this project is in association with Italian design group, VERSACE, with all interiors being designed by Versace Home. This was followed by the DAMAC Residences with Interiors by Versace Home, launched in Jeddah, Saudi Arabia in June 2011.

The company's projects are located in the most desirable and exclusive locations and are built to the highest quality specification that has become synonymous with the group. DAMAC Properties' develop projects that include residential, commercial and leisure facilities that create an integrated community.

In addition to support services provided by the Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast network with offices in the UAE, Jordan, Lebanon, Egypt, KSA and Qatar.

Further information is available at www.damacproperties.com



CONTACT DETAILS
Suresh Rathod,, IPAN Hill & Knowlton, +91 9820007348, srathod@ipanhillandknowlton.com
Niall McLoughlin, DAMAC, +971 50 6531824, niall.mcloughlin@damacgroup.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CONSTRUCTION, GROUPS, MEDIA, REAL ESTATE

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