BWI: Juvlon’s Proposition for Digital Marketers in 2012

Press release from Business Wire India
Source: Juvlon (Niche Software Solutions Pvt. Ltd.)
Tuesday, January 17, 2012 04:52 PM IST (11:22 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Information technology, Media & entertainment, Publishing & printing; Technology
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Juvlon's Proposition for Digital Marketers in 2012


Mumbai, Maharashtra, India, Tuesday, January 17, 2012 -- (Business Wire India) -- Digital Marketing has grown rapidly in the recent times. More and more businesses are opting for digital marketing. Digital channels are best suited to help you keep tabs on how effective your marketing actually is!

Juvlon is a popular email marketing platform in India that provides companies with an easy-to-use email marketing channel. You can send emails in no time, and get feedback on who opened and read your emails with ease. Find out from these e-mail marketing experts -what's the one thing digital marketers must do in 2012 to keep pace with the increasing competition.

Some of the most typed words in January are "Happy New Year" and "Trends". The beginning of the year is seeing some interesting advice and trends on what to expect in the field of digital marketing.

Here is the gist of popular trends on what to expect in 2012:

-- "Expect more facebook apps and mobile media" -The 10 hottest media trends for 2012 ( iMediaConnection.com)

-- "If you don't have a mobile website, get one NOW" -Hot new marketing trends for 2012 ( FirstPost.com)

-- "Showing ROI will be top of the mind for marketers" -Top 10 Digital-Marketing Trends For 2012 From ( CMO.com)

-- "Multichannel Marketing will dominate" -Top 5 Marketing Trends for 2012 -( Marketingprofs.com)

-- "Brands should analyze their own CRM data" -2012: The trends every marketer should be aware of ( eConsultancy.com)

An interesting post from Medianama states that SMS or text messaging will decline in India this year. The rise of SMS Spam has moved users away to BBM (BlackBerry messenger) while IM chats and mobile social networking are also getting popular by the day. The Do Not Disturb Registry has resulted in large companies resorting to increasing their communication via email.

Email Marketing generates the highest ROI (in the USA) for every dollar spent amongst all channels! In India too, Email Marketing is growing by leaps and bounds. At Juvlon.com, we are reaching a higher volume benchmark every single month.

A sensible marketer already knows that the heart of marketing is the CRM database. Behind the mountains of online and offline purchase data, loyalty points system and CRM servers lies the data about your customer or prospect- It could be anything that identifies your buyer uniquely -the name of a customer, with her physical address or her loyalty card number. In the online world this unique identifier is the Email address. It is the most important address on the Internet. If there is one thing you should concentrate on in the digital marketing space in 2012, it is this:

Build your Email List.

This will define your user in the digital world; and by build we mean, BUILD not BUY!

This simple data point is invaluable. With email you can

-- Talk to the consumer directly via email marketing. Mere personalization in the email, anniversary or birthday wishes builds a dialog with your reader.

-- This channel is two way. Consumers reply to emails. If you listen you will be amazed at what insights they have and how they communicate happily.

-- This builds a dialog, loyalty, and brand equity like nothing else!

-- It's not rocket science, doesn't need huge IT investments, and in fact is probably the lowest in costs compared to say your banner ads.

-- You can measure effectiveness immediately. You will know instantly - who opened and who clicked. You can even check your Open Rates against published Benchmarks in India and abroad.

You may be surprised to know that visitors who come to your website via email spend 30% more time on your website!
The key to having your own email list is that it helps you start engaging the customer- that is if you have her permission! Don't spam. It will only spoil the brand reputation.

Email is ubiquitous. A digital marketer's consumers are online. It's highly unlikely that they don't have an email account.
Now compare this to an FB or a twitter follower.

So yes, while balancing SEM, SEO, banners ads, affiliates, social media and all other channels, if you do just this ONE THING, your marketing efforts will reap huge rewards.

So our advice to Indian digital marketers in 2012- Just do this ONE thing: "Build your email list".



CONTACT DETAILS
Geetanjali Dighe, Niche Software Solutions Pvt. Ltd, +91 (20) 41417000, geetanjali.dighe@nichelive.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, IT, MEDIA, PUBLISHING, TECHNOLOGY

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