BWI: Innovation to drive MVAS growth, Feel Experts Ahead of India Digital Summit 2012

Press release from Business Wire India
Source: Internet and Mobile Association of India [IAMAI]
Tuesday, January 17, 2012 05:40 PM IST (12:10 PM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology, Media & entertainment; Technology
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Innovation to drive MVAS growth, Feel Experts Ahead of India Digital Summit 2012


New Delhi, Delhi, India, Tuesday, January 17, 2012 -- (Business Wire India) -- According to a report by the Internet and Mobile Association of India (IAMAI), the Mobile VAS market in India could be an INR 671 bn market by 2015 contributing to 31% of overall wireless revenues. This growth will be driven mainly by mobile data (both on handsets and dongles / connected computing devices) contributing 54% of the overall MVAS market by 2015. Non-voice revenues are expected to grow to contribute 51% to overall incremental wireless revenues in 2015.

According to IAMAI, innovation, open garden approach and transactional applications could make the data revolution happen. Commenting on the importance of innovation and open garden approach, Vishwanath Alluri, Founder, Chairman & CEO of IMI Mobile said, "The Operators should realize the need for innovation through collaboration. They should start opening their network assets for businesses to exploit in order bring the full value of mobile medium for enhanced productivity, customer engagement and retention. This can unlock the value of the hitherto dormant assets." Mr. Alluri said this ahead of the India Digital Summit, digital India's annual flagship event.

Talking about transactional applications, IAMAI President Dr Subho Ray mentioned, "We have one staring on our face in the form of mobile commerce and mobile money, we need to make it work as it remains a significant long term opportunity". "The 2 million plus points of sale of the operators and a progressive regulator and make m-commerce the killer app", he added.

The two-day India Digital Summit will be held at The India Habitat Centre, New Delhi on January 18 - 19, 2012

About IAMAI

The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, but in the last seven years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.

Seven years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India.

The association is registered under the Societies Act and is a recognised charity in Maharashtra. With a membership of 120 odd Indian and MNC companies, offices in Delhi and Mumbai and a permanent and professional staff of 11, the association is well placed to work towards charting a growth path for the digital industry in India.


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KEYWORDS
CONSUMER, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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