BWI: element14 Kicks Off the New Year with Key Improvements for e-commerce Customers in Asia Pacific

Press release from Business Wire India
Source: element14
Friday, January 06, 2012 02:56 PM IST (09:26 AM GMT)
Editors: General: Consumer interest, People; Business: Accounting & management consultancy services, Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
--------------------------------------------------
element14 Kicks Off the New Year with Key Improvements for e-commerce Customers in Asia Pacific
Redesign of search and product pages simplify and facilitate increased speed in engineers' design processes

Bangalore, Karnataka, India, Friday, January 06, 2012 -- (Business Wire India) -- element14 (formerly Farnell), the first electronic component distributor that fuses commerce and community, today announced key improvements to its online search functions and a redesign of product pages, on its element14 websites. element14 continues to establish a solid presence in Asia Pacific in 2012 with its unique offering of best-in-class products and solutions, and community support.

Engineers can now sort relevant product attributes quickly according to their search preferences as minimum and maximum range selectors in the parametric filters. Legislation, environment, and compliance information are accessible from one section while videos can be viewed directly from the product page. A "Share this Page" function allows customers to share content through a number of social media methods.

"element14 has come a long way since our rebranding and we are encouraged by the support and feedback we have received from both our partner suppliers and customers," says Devashish Saxena, SVP, Regional Marketing Director APAC, element14. "The past year has shown that our core offerings, such as best-in-class selections of products and unique service propositions, are the roadmap to success. We will continue to strengthen these propositions as we move into 2012."

These improvements are part of element14's continuous efforts in website optimisation and social media marketing, which yielded stellar results in 2011. element14 is ranked number one in the Heardable " Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry" due to its search engine optimisation, mobile browsing as well as monitoring and optimisation using web analytics software.

element14 also launched its new online catalog, 'element14 Features', which provides detailed information and showcases the best new products and solutions, along with relevant articles and training modules. This section highlights a different offering every quarter and customers will be able to look forward to more new products, solutions and ideas from the world's leading brands.

To strengthen its focus in supporting electronic design engineering and maintenance, repair and operations, element14's Global eCommerce and Social Marketing team that drives its dynamic user experience and functionalities of its unique fusion of commerce and community platforms is led from its Asia office in Singapore. In addition, element14's warehouses in Singapore, China, India and Australia are able to store about 400,000 SKUs, providing customers with one of the widest selection of high performance components from leading brands. These warehouses have also incorporated advanced supply chain facilities and procedures to ensure customers enjoy fast deliveries.

About element14

element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, element14 is the trusted global source to find the answers and parts you need to keep your project on the fast track, right from the start.

element14 is the operating business of Premier Farnell plc (LSE:pfl) in Asia Pacific.

For news updates from element14 visit:

Premier Farnell News Centre - www.premierfarnell.com/premier_farnell/publicrelations/
Twitter - @element14news; @element14
YouTube - element14

Or contact:
Email: pressoffice@premierfarnell.com

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers - an industry first ( in.element14.com/). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.



CONTACT DETAILS
Christina Loh ,Communications, element14 Asia Pacific, +65 66718769 / 6671 8759, cloh@element14.com
Lim Choon Hong, Text100 Public Relations Singapore, +65 66039000, element14@text100.com.sg

KEYWORDS
CONSUMER, PEOPLE, CONSULTANCY SERVICES, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com