BWI: CORRECTING and REPLACING: PVR Cinemas Voted as India’s Most Trusted Brands in the Entertainment Sector: Brand Trust Report 2012

Press release from Business Wire India
Source: PVR Limited
Tuesday, January 24, 2012 03:39 PM IST (10:09 AM GMT)
Editors: General: Arts & culture, Consumer interest, Economy, Entertainment, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Media & entertainment, Retailers
--------------------------------------------------
CORRECTING and REPLACING: PVR Cinemas Voted as India's Most Trusted Brands in the Entertainment Sector: Brand Trust Report 2012


Gurgaon, Haryana, India, Tuesday, January 24, 2012 -- (Business Wire India) -- PVR Ltd., the pioneer of multiplex revolution in India, has made quite an impression on the nation after being voted as the most trusted brand in entertainment category, according to a study released by The Trust Research Advisory (TRA). The report has ranked India's first multiplex, at 217th place. PVR is the only brand in the entertainment category that made it in the 300 most trusted brands list.

The revelations were a result of a study, published by Trust Research Advisory (TRA), a leading research organization dedicated to understanding and simplifying concepts related to Trust. The study, compiled into a 140-page report titled "The Brand Trust Report, India Study, 2012" was launched at a press meet, held recently, in Mumbai. The Brand Trust Report, India Study, 2012 is the result of years of detailed research to understand trust which included several hundred hours of discussions with communication experts and behavioural scientists. It is the most intensive study on Brand Trust undertaken in the country, the study generated nearly 2million data points and 17,000 brands. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India's Most Trusted Brands.

Mr. Ajay Bijli, Chairman and Managing Director PVR Ltd., says: "We are quite overwhelmed to make it to the list of most trusted brands in the country; it truly seems that our efforts have finally paid off. The company continues to push the frontiers of excellence and innovation; these are the qualities that have placed PVR as India's leading lifestyle entertainment provider. We are also a closely knit family that works together to provide its patrons an ultimate cinema experience. The brand trust report reveals that people have recognised the PVR's efforts and its constant endeavour to bring something new to its varied target audiences. Our constant endeavour of being the leading brand in hearts and minds of people has finally been accomplished."

Over the past decade, Mr. Ajay Bijli has spearheaded PVR's journey from India's first multiplex to being a brand synonymous with movies, quality exhibitions and youth-oriented promotions. From a single multiplex in 1997, the company now stands at 158 screens spread over 20 key cities in India and 36 cinemas. PVR has the highest per screen admissions and per screen revenue across the globe. PVR Cinemas is also the leader in 3D and digital cinema exhibitions across India. The company has the largest network of 122 digital screens and highest 3D installations in India (almost 90% circuit is 3D enabled) and launch 30-35 3D Hollywood and Bollywood movies every year.

Commenting on the award N. Chandramouli, CEO, Trust Research Advisory, publishers of The Brand Trust Report, India Study, 2012 said, "It is prestigious that PVR has been ranked 217th among 17000 brands by influencers-consumers in the 15 cities of the study in The Brand Trust Report, India Study, 2012. The study reflects how deeply PVR is trusted measured by a comprehensive Brand Trust study on TRA's proprietary 61-components."

About PVR Ltd.

PVR is one of the largest and most premium film entertainment companies in India. PVR currently operates a cinema circuit consisting of 158 screens spread over 20 key cities in India. PVR's service offerings include low-cost multi-screen cinemas that offer superior ambience and high hygiene standards for consumers in Tier II cities; branded as 'PVR Talkies' at one end of spectrum. On the other hand, PVR has launched the premium brand of multiplexes called "PVR Premiere" which includes Gold Class Cinemas that caters to the esteemed urban consumers with facilities like fully recliner seats, personalized menu, lounge areas, and many such services. PVR also operates a film distribution and production business through its subsidiary, PVR Pictures, which is involved in production of films across genres and distribution of Indian and international films across India. It also operates a bowling business PVR BluO, internationally a well established bowling brand, in partnership with Major Cineplex Group, a leading provider of lifestyle entertainment in Thailand. BluO brings fashion bowling to Indian consumers, who have long aspired for lifestyle entertainment.

About Trust Research Advisory:

Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization's focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out "Trust" in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioural Sciences.

About The Brand Trust Report, India Study, 2012:

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA's Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year's research was conducted among 2718 'influencer' respondents across 15 cities. The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India's brands on the basis of trust.


CONTACT DETAILS
Neha Bajaj, Avian Media, +91 9811320201
Silky Chopra, Avian Media, +91 9650303863
Radhika Banta, Avian Media, +91 9999928499

KEYWORDS
ARTS, CONSUMER, ECONOMY, ENTERTAINMENT, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, MEDIA, RETAIL

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com