BWI: Chalk and Chuckles Launches in Your City

Press release from Business Wire India
Source: Chalk and Chuckles
Monday, January 23, 2012 04:30 PM IST (11:00 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Business services, Information technology, Retailers, Toy manufacturers; Technology
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Chalk and Chuckles Launches in Your City
Games and Toys with a Difference

New Delhi, Delhi, India, Monday, January 23, 2012 -- (Business Wire India) -- Chalk and Chuckles, the toy company that makes learning fun, launched its first collection of innovative educational toys and games that aid learning. Targeted at children above the age of three years, these toys and games are a perfect storm of fun where children imagine, create, discover and explore, while maintaining the balance between skills and fun.

In the first collection, Chalk and Chuckles has developed twelve products with distinct functionality ensuring skill enhancement. Priced between Rs 199 to Rs 799, the essence of the games is to learn in a way which is engaging and fun, allowing the children to nurture their playfulness. The toys and games appeal to 'all minds' and assist a child's growth holistically- cognitive, emotional, social, language and motor skills. The collection is available at leading toy stores in Mumbai, New Delhi and Bangalore. It is also available on www.chalkandchuckles.com and can be delivered across India if someone orders through online store.

Commenting on the launch, Pallavi Agarwal, Managing Director, Chalk and Chuckles, said "we are optimistic about the response in the market and believe our toys encourage happy talent. We have been extremely stringent on our quality control and all our products are safe for healthy play and good to the environment."

In India, parents are interested in making sure kids learn and grow at a faster pace. Parents mindful of child development want to make sure that kids have the right 'pleasure toys' and educational toys for play. "We have a great opportunity to explore and further develop learning toys which is still an untapped territory," comments Pallavi.

Chalk and Chuckles toys and games are inspired by the latest research in child development and the team consists of professionals in the area of child development, product design and most importantly people who love kids and know them. The team embodies the tagline 'You are what you play' which mirrors their own playfulness, joy for learning and creative pursuit with a mission to create high quality educational tools with outstanding play value.


CONTACT DETAILS
Pallavi Agarwal, Chalk and Chuckles, +91 9810321888, pallavi@chalkandchuckles.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, BUSINESS SERVICES, IT, RETAIL, TOYS, TECHNOLOGY

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