Press release from Business Wire India
Source: Signature International Foods India Private Limited
Thursday, December 08, 2011 03:04 PM IST (09:34 AM GMT)
Editors: General: Consumer interest, Food & drink; Business: Business services, Media & entertainment, Retailers; Technology
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Signature International Foods Announces the Launch of "LEGACY" Brand in India
Honeytop India is Now Signature International Foods
Mumbai, Maharashtra, India, Thursday, December 08, 2011 -- (Business Wire India) -- Signature International Foods India Private Limited announces the launch of "LEGACY" Brand in India. The company's range includes "Legacy of India" - Indian breads (Naans, Rotis, Kulchas, Parathas), "Legacy of Mexico" - Mexican breads (Tortilla Wraps) and "Legacy of Italy" - Italian breads (Pizza bases).Earlier company was operating under the name of Honeytop Speciality Foods India Pvt. Ltd. and now for Indian Consumer Company Announces Name Change to "Signature International Foods (I) Pvt. Ltd."
The company has imported state-of-the-art European technology to meet sales volume expectations and has set itself a target to become the benchmark in hygienic food manufacture within India. The first phase of the company's launch has seen production lines that are capable of producing 45,000 Rotis and 25,000 Naans each hour, every hour. Company is investing huge amounts in R&D, Production and marketing.
The "Signature" name and its tag line "Creating Excellence in Food" have been deliberately chosen to define the company's commitment to its customers; that they will be serviced with excellent products which are manufactured using the most advanced systems and processes.
The Signature Foods bakery in Nasik has been built to the most exacting standards, utilising underground hygienic drainage for regular washdowns of equipment, tiled flooring, smooth walls and ceilings, filtered air conditioning and stainless steel equipment throughout. "No expense has been spared in making sure that our product quality is not compromised in any way" explained Mr Ajay Talwar, Joint Managing Director.
"The name change to Signature Foods is the first step we have taken to define a unique identity in the mindset of our consumers. We want this brand to be our promise that what the customer will get is the best in quality and value." continued Mr Talwar.
The company is anchored by its two joint owners, Mr William Eid and Mr Ajay Talwar, whose joint experience in food manufacture and management systems spans several continents and many years. A highly qualified team of dedicated professionals, now recruited and trained, will also deliver what is expected to be one of the most ambitious expansion programmes yet seen within the food manufacturing industry in India.
Signature International Foods has the vision to service a large segment of the market for Naans, Rotis, Parathas, Kulchas, Pizza Bases, Tortillas & Pitta bread within India as well as overseas. Its sales and marketing team is presently engaged in a large number of intensive samplings and surveys and are closely working with Quick Service Restaurants, Institutional Caterers, Flight Kitchens, B2B clients and Modern Retailers within India & International Markets and has already secured interest from as far afield as Australia, Canada, USA and Japan.
CONTACT DETAILS
Gaurang Bhasin, Head - Sales & Marketing, Signature International Foods India Private Limited, +91 (22) 42080050, info@signaturefoods.co.in
Karan Arora, Vertigo Networks Incorporated, + 91 8130552000, karan@vni.co.in
Divya Burman, Whiz Consulting, +91 9899700069, divya@whizconsulting.co.in
KEYWORDS
CONSUMER, FOOD, BUSINESS SERVICES, MEDIA, RETAIL, TECHNOLOGY
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