BWI: Matrix Cellular Launching New Television Commercial on Data Services for Smartphones

Press release from Business Wire India
Source: Matrix Cellular
Thursday, December 22, 2011 10:00 AM IST (04:30 AM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology, Telecommunications; Technology
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Matrix Cellular Launching New Television Commercial on Data Services for Smartphones


New Delhi, Delhi, India, Thursday, December 22, 2011 -- (Business Wire India) -- Matrix Cellular Services, the leading service provider of international telecommunication services, is all set to launch its new television commercial to apprise people about its Data Services for Smartphones.

The creative agency for the commercial is Equus Red Cell and it is produced by Frog Unlimited. The 60 second commercial highlights the fact that Matrix data services cost users just 1/10th the price of International Data Roaming Charges.

Using data services such as downloading emails, browsing or using BBM on a Smartphone while traveling abroad can be very expensive as charges as levied on a per MB basis on International Roaming. Activating data services with a Matrix SIM card on a Smartphone costs customers one- tenth the cost of International Data Roaming charges that helps customers save more when travelling abroad.

The TVC follows a conversation between two wives waiting for their husbands at an airport with one showing the other pictures of accessories her husband has bought her on his trip abroad. The other wife complains that despite her husband being on a business trip abroad since past 10 days, hasn't called/BBMed her at all primarily because of high International Roaming rates. The first wife then informs her about the benefits of using a Matrix Cellular SIM card while traveling abroad.

Mr. Arun Batra, CEO, Matrix Cellular (International) Services Pvt. Ltd. says: "We wanted to educate people about the benefits and savings of using Matrix Data Services on their Smartphones while traveling abroad. To communicate this fact along with a number of pertinent details we are releasing this advertisement. In today's day and age, mobile users utilize additional features on their handheld such as emailing and browsing as compared to solely using their handheld for making calls. Our data services allow customers to read emails, share images and videos and use other data services such as BBM as and when they choose. We have always believed in satisfying the changing needs of customers and we look forward to Matrix being synonymous with International travel solutions"


CONTACT DETAILS
Maan, Chavi PR, +91 989171875/ +91 (11) 42654659, maan.chavipr@gmail.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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