BWI: Homeshop18.com and Microsoft Collaborate to Offer Consumers a Unique Shopping Experience

Press release from Business Wire India
Source: HomeShop18
Tuesday, December 27, 2011 05:22 PM IST (11:52 AM GMT)
Editors: General: Consumer interest; Business: Business services, Household & personal care products & services, Information technology; Technology
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Homeshop18.com and Microsoft Collaborate to Offer Consumers a Unique Shopping Experience
HomeShop18.com offers unique benefits brought alive by Windows 7 and Internet Explorer 9

New Delhi, Delhi, India, Tuesday, December 27, 2011 -- (Business Wire India) -- This holiday season, HomeShop18.com, India's largest virtual shopping portal, teams up with Microsoft to bring its best selling offers closer to its devoted customers. HomeShop18.com users can browse the website faster through a one click access system, using Windows 7 and Internet Explorer 9. All customers who upgrade to Internet Explorer 9 and pin HomeShop18.com to their IE9 browser will get a free gift voucher and easy access to their favourite shopping portal from their desktop taskbar. Windows Internet Explorer 9 can be downloaded free from www.homeshop18.com or from www.beautyoftheweb.in.

Commenting on the association, Sundeep Malhotra, Founder and CEO, HomeShop18 says, "We feel proud to partner with Microsoft to offer easy access to our e-commerce portal HomeShop18.com. With this association, we wish to introduce further unique technological benefits in order to strengthen our customer interface. Keeping all the consumer needs in mind, we have announced the association with Microsoft.''

"We are very excited about our partnership with HomeShop18.com, one of India's fastest growing web destinations Through this association, we have made it simple and fun for Homeshop18.com subscribers to get one-click access to their favorite shopping site with Internet Explorer 9. We are confident that Indians will love this all new immersive browsing experience", said Senthilkumar Sundaram, Director - Product Marketing, Microsoft India.

This association will help Homeshop18.com users to easily 'Pin' the website to their Windows 7 taskbar and get one-click access to their favorite shopping site. Additionally, users can simply right click the taskbar icon for quick access lists, also called Jumplists. Users can avail these benefits by upgrading their browser for free to Internet Explorer 9, and in the process use the world's most secure browser (as proven by independent tests conducted by NSS Labs).

Going forward, Microsoft & HomeShop18.com plan to collaboratively offer advanced applications and features like offering HTML5 based premium online shopping delight to the consumers.

About HomeShop18:

HomeShop18 is Network18 group's online and television retail marketing and distribution venture.

HomeShop18.com is India's fastest growing e-commerce website (traffic growing at the rate of 400% YoY) with a monthly reach of over 2.5 million unique visitors (ComScore: October 2011), each spending over 8 minutes (avg.) on the website. Adding a new customer every 6 seconds, HomeShop18's robust distribution set-up helps it reach out to over 3000 locations in the country. HomeShop18 offers a complete product range across all major categories; including digital, fashion & lifestyle, beauty products, jewellery, kitchen essentials, home & furnishings, kids' gear, books and many more. HomeShop18 has partnered with more than 500 established brands and marquee labels such as Reebok, Lee, Peter England, Nokia, Canon, Samsung, Whirlpool, Videocon, Spice and Sia among many others, giving its millions of customers over 70 lakh products to choose from.

HomeShop18's 6.1 million CRM base is supported by a trained and customer focused 24X7 call centre manned by 750 executives catering to over 35,000 calls a day.

About Microsoft India

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in 13 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Mumbai, New Delhi and Pune.

For more information on Microsoft Internet Explorer 9, visit www.microsoft.com/ie or www.beautyoftheweb.in


CONTACT DETAILS
Siddharth Bijpuria, PR Pundit, +91 8800922828, siddharth.b@prpundit.com
Ritika Kashyap, PR Pundit, +91 9654283809, ritika.k@prpundit.com
Soumya Chandran, HomeShop18, +91 9811376648, soumya.chandran@network18online.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, HOUSEHOLD, IT, TECHNOLOGY

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