BWI: Expedia Plays Santa This Christmas, Makes it Merrier for Travellers

Press release from Business Wire India
Source: Expedia.co.in
Friday, December 23, 2011 01:01 PM IST (07:31 AM GMT)
Editors: General: Consumer interest, Entertainment, Travel & tourism; Business: Business services, Information technology, Travel & tourism; Technology
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Expedia Plays Santa This Christmas, Makes it Merrier for Travellers
Over 5000 surprise gifts up for grabs for travelers at the arrival halls, New Delhi Airport; Travelers also stand chance to win free iPads everyday through a lucky dip at Expedia suitcase zone

New Delhi, Delhi, India, Friday, December 23, 2011 -- (Business Wire India) -- To add to the Christmas spirit and spread the cheer, Expedia, the world's largest online travel company, is giving out gifts to travelers landing at the T3 terminal, IGI Airport in New Delhi. This first of its kind promotional activity at the airport will continue for the next one week. Winners get to walk away with gifts tailored according to their tastes and preferences.

According to Vikram Malhi, Country Head, Expedia India, "We believe Christmas spirit is all about giving, sharing and spreading the joy. This contest is our fun endeavor to add delight to ones journey and we are extremely excited about this. The entire activity completely resonates with Expedia's philosophy of making travel experience more enjoyable. Don't we all love surprises?"

In order to shortlist names, Expedia narrows down on a number based on the business credentials which when added matches with the row number in the aircraft. The row number is then corroborated via the traveller's boarding pass and there is a new row number each day. If you are arriving at T3, the digital screens near travelators inform the consumers about the surprise waiting for them at the baggage claim area and then the Expedia Santa and elves hand out the gifts. So there, you have more than the journey to look forward to.

Commenting on the promotional activity, Rohit Chopra, CEO-TIM/GMR Delhi Airport Advertising Pvt. Ltd, "Airports are the BEST communication platforms to engage and encapsulate the travellers. Delhi T3, with its multitude of engagement options, is the First amongst equals in India. Optimizing the ambiance and world class advertising options, Expedia has been able to deliver a multidimensional and innovative experience to the consumer. Definitely one of the best campaigns that Indian consumer has ever seen; simply a class apart!"

In fact, Expedia recently also announced a new joint venture with AirAsia, world's best low cost carrier. The partnership is aimed at offering a complete range of great value flights, hotels, and holiday options for the Indian consumer looking at traveling to South East Asian destinations such as Singapore, Kuala Lumpur, Bali, Phuket, Bangkok and Langkawi. Moreover, Expedia's distinctive booking experience provides users with thousands of independent reviews from fellow travelers and the opportunity to use travel-simplifying features such as maps, weather forecasts and 360 degree virtual tours of hotels. Its comprehensive inventory features more than 145,000 hotels, and 5, 000 holiday activities and attractions from across the world.

About AirAsiaExpedia

AirAsiaExpedia is the joint venture company between the world's leading online travel company, Expedia Inc. and the world's best low cost airline, AirAsia. Headquartered in Singapore, AirAsiaExpedia operates Expedia's businesses in India, Japan, Southeast Asia and East Asian markets and the AirAsiaGo.com business across Asia. In India, AirAsiaExpedia operates Expedia.co.in, a full service business helping Indian travellers plan and book their travel by offering them a comprehensive inventory of hotel accommodation, flights and tourist attractions from across the world.. In addition, Expedia also has hotel-only sites operating in Malaysia, Indonesia, Thailand, Philippines, Hong Kong and Korea, along with its established businesses in Singapore and Japan. Working in tandem, AirAsiaExpedia will use the AirAsiaGo brand to increase the ancillary revenue of AirAsia.com customers by adding hotel to flights. By selectively using the brand in other markets as an online travel business, the company will use AirAsiaGo to attach a hotel and other trip items for AirAsia loyalists and customers buying flights on AirAsia.com. AirAsiaGo has the flexibility to operate anywhere that AirAsia builds its route network.


CONTACT DETAILS
Beedisha Chakrabarti, Text 100, +91 9899003192, beedishac@text100.co.in
Nipunta Khashu, Text 100, +91 9811465973, nipuntak@text100.co.in
Saba Sinha, Text 100, +91 9810976439, saba.sinha@text100.co.in

KEYWORDS
CONSUMER, ENTERTAINMENT, TOURISM, BUSINESS SERVICES, IT, TRAVEL, TECHNOLOGY

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