BWI: Band Akcent Rocked Mood Indigo 2011-Asia’s Biggest College Festival

Press release from Business Wire India
Source: AOL India
Thursday, December 29, 2011 05:38 PM IST (12:08 PM GMT)
Editors: General: Consumer interest; Business: Business services, Education & training, Information technology, Media & entertainment; Technology
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Band Akcent Rocked Mood Indigo 2011-Asia's Biggest College Festival


Bangalore, Karnataka, India, Thursday, December 29, 2011 -- (Business Wire India) -- -- CoolAge was the online media partner of Mood Indigo 2011 and presenting sponsor of Band Akcent
-- Mood Indigo 2011 Microsite on CoolAge.In- a first for any college fest in the country

CoolAge the online and mobile-web product launched by AOL for Indian colleges, created a history by bringing down the renowned international band "Akcent" to India as the presenting sponsor for "Mood Indigo 2011"- the IIT Bombay college fest, considered as Asia's largest college festival. Akcent's performance rocked the final day of Mood Indigo with over 10,000 fans dancing away to the music. It was an even bigger treat for the 15 lucky winners of the Akcent CoolAge super fan quiz contest when the 15 students met Akcent personally and received autographed merchandise from them.

As the online media partner for Mood Indigo 2011, CoolAge also captured the various events and contests held over the four-day fest on the Mood Indigo microsite created on Coolage.in, which was also a first for any college fest in the country. The microsite was updated constantly- through the duration of the fest with photographs, articles, contest schedules, winner details amongst others.

"CoolAge celebrates college life and college festivals. Pronites and music are central to college fests and we felt bringing the biggest music sensation Akcent was the perfect way to pave way for year-end parties for the college going youth across the country. It is our way of thanking millions of college students who have made CoolAge a success in its debut year," shared Parthasarathy Madhukar, CoolAge, AOL.

"We are planning for more such innovative partnerships with colleges considering the overwhelming response we received from the participating students and organizers of Mood Indigo," added Madhukar.

CoolAge is a web, mobile product and platform that allow colleges to publish articles, stories, pictures and videos of all the activities that happen in their respective colleges. CoolAge celebrated non-academic achievements of colleges in India. CoolAge was borne out of a research that AOL India conducted last year with young Indians in 18 cities seeking to find out their internet / mobile web consumption pattern and their need for hyper-local content.

Be it a college debate, quiz, theatre festival or a music gig, paper presentation CoolAge provides students and colleges an opportunity to present news and goings on their campuses. Madhukar says, "CoolAge also empowers students by providing them jobs opportunities and training on the latest publishing systems and technologies, creating workshops for marketing, e-learning and conducting corporate speaker sessions."

CoolAge is also an online magazine for every college and brings together all these colleges under one website, enabling the students to track other colleges' activities across India from anywhere in the world. Editorial teams from colleges, prolific student writers, and students with a creative streak, have signed up on the platform to cover campus activities, news, buzz and events from their colleges. IIMs, IITs, BITs, NITs, LSR, Xavier's, St. Andrews, St. Stephens, MCC, Ethiraj and over 200 other colleges from India are part of www.coolage.in.

To view the photograph, please click on the link given below:

The Winners of the Akcent CoolAge Super Quiz Contest with Band Akcent and CoolAge Team
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/1(186).jpg
1(186).jpg


CONTACT DETAILS
Saleela Kappan, RED Communications, +91 9980188938, redcommunications07@gmail.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, EDUCATION, IT, MEDIA, TECHNOLOGY

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